Recent research in the American Marketing Association’s Journal of Marketing Research finds that, as the environment becomes more crowded, consumers show an increased preference for products with safety connotations. Crowds also cause consumers to process marketing messages differently and actually appear to become more averse to risk in general. Whether shopping for groceries at a […]
Category: Marketing News
Posted in, Marketing News, National
The Hershey Co. Promotes Dark Chocolate As The New Dessert
A recent study by The Hartman Group on U.S. eating habits reveals that the percentage of Americans savoring dessert after dinner has increased 5 percent since 2009, and 78 percent of treats enjoyed after dinner include chocolates. At the same time, there has been a resurgence in consumers purchasing trade-up and premium dark chocolate since […]
Posted in, Marketing News, National
Brands Improve Ad Response By Targeting Based On Price Sensitivity
According to a new research report published by customer science company dunnhumby, a consumer’s sensitivity to price greatly influences his or her response to advertising tactics and the channel of delivery. Further, common demographically based media targets do not align with price sensitivity, suggesting that a brand that buys ads targeted to “moms,” for instance, is […]
Posted in, Marketing News, Northeast
Crunch Pak Takes Sliced Apples To Big Apple
Crunch Pak took its sliced apples to the Big Apple Thursday as a team of 20 gave away free samples of fresh product under the company’s electronic billboard in New York City’s Times Square. Packages of FlavorZ, Foodles and DipperZ and 2-oz. mini bags were given away to New Yorkers on the street for four […]
Posted in, Marketing News, National
Crunch Pak Offers Back-To-School Promotion
Crunch Pak, an industry leader in fresh sliced apples, is offering a back-to-school promotion via its electronic billboard in New York City’s Time Square. Beginning Sunday, the electronic billboard will carry a message asking consumers to “text the word APPLES to the number 65047” for a special offer. When consumers do, they will be sent a […]
Posted in, Marketing News, National
Sweet Georgia Peaches Launch YouTube Channel
As part of its ongoing promotional and educational program, the Georgia Peach Council has launched a YouTube channel to inform consumers about one of the state’s most popular crops. The YouTube channel includes videos to introduce consumers to the prominent growers who bring their Sweet Georgia Peaches to grocery stores, as well as informational segments […]
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Champion Skiier Randall To Promote Alaska Seafood
The Alaska Seafood Marketing Institute (ASMI) has tapped Nordic skiing World Champion Kikkan Randall to help it promote the health and fitness benefits of Alaska seafood. “Kikkan Randall is the perfect fit as an ambassador for Alaska Seafood,” says Mike Cerne, executive director of ASMI, a public-private partnership between the state of Alaska and the […]
Posted in, Marketing News, National
Crunch Pak Billboard Shines During Summer Solstice Celebration In NYC
Crunch Pak is now part of the electronic commerce in New York City’s Times Square. The Cashmere, Wash., sliced apple company made its presence known Friday, with an electronic billboard prominently on display during the summer solstice celebration. Read more about the sign here.