The Alaska Seafood Marketing Institute (ASMI) has tapped Nordic skiing World Champion Kikkan Randall to help it promote the health and fitness benefits of Alaska seafood. “Kikkan Randall is the perfect fit as an ambassador for Alaska Seafood,” says Mike Cerne, executive director of ASMI, a public-private partnership between the state of Alaska and the […]
Category: Marketing News
Posted in, Marketing News, National
Crunch Pak Billboard Shines During Summer Solstice Celebration In NYC
Crunch Pak is now part of the electronic commerce in New York City’s Times Square. The Cashmere, Wash., sliced apple company made its presence known Friday, with an electronic billboard prominently on display during the summer solstice celebration. Read more about the sign here.
Posted in, Beverage News, Marketing News, West
Essentia Water Sponsoring Super Summer Hydration Giveaway
Essentia Water will kick off its Super Summer Hydration Giveaway on Friday, June 21. The 50-day online promotion that runs through Aug. 9 is hosted at www.EssentiaWater.com/Super and on Essentia’s Facebook page. Contestants over the age of 18 will share their favorite ways to stay hydrated by posting a brief paragraph or photo on Essentia’s […]
Posted in, Beverage News, Marketing News, National
Louisville Is Pilot Market For New Bud Light Vented Can
This summer, Louisville, Ky., will pilot market the new 12-oz. Bud Light Vented Can—an innovation featuring a first-of-its-kind, self-contained venting tab that delivers what Anheuser-Busch calls the “smoothest drinking experience in a can.” The integrated tab design gives consumers the freedom to enjoy the superior drinkability of Bud Light in a vented can without the […]
Posted in, Marketing News, National
Avocados From Mexico Implements New $36M Marketing Strategy
Avocados from Mexico Inc. (AFM), the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and propel the Avocados from Mexico brand. To implement this strategy, Tim O’Connor, CEO of AFM, will appoint Arnold Worldwide as integrated agency of record and Ketchum as PR agency of […]
Posted in, Beverage News, Marketing News, West
San Fran Sues Monster For Marketing To Kids Despite Alleged Health Risks
San Francisco City Attorney Dennis Herrera has filed a lawsuit against Monster Beverage Corp. for allegedly violating California law with its marketing of highly caffeinated energy drinks to children as young as 6 years old, despite scientific findings that such products may cause “significant morbidity in adolescents” from elevated blood pressure, brain seizures and severe […]
Posted in, Marketing News, National
Waldo Hidden On Wrapper Of New Chocolate Bar
Praim Group, the food licensing, marketing and distribution company, announced on Monday its agreement to create and distribute a line of all-natural chocolate bars featuring Where’s Waldo?® The four limited-edition collectible designs feature two everyday and two holiday SKUs. The 3.5-oz. milk chocolate bars are kosher; MSRP is $1.99-$2.49. The packaging features Where’s Waldo scenes […]
Posted in, Marketing News, National
KCBS, Under New Ownership, Becomes BeaconUnited Cincinnati
Former KCBS CEO and owner Sarsgard has left the company Co-Sales Co. of Arizona and Carlin O’Brien of Illinois, along with John Rutherford and John Schipper of Cincinnati, have completed the acquisition of KCBS, a Cincinnati-based sales and marketing agency. “We are pleased to announce new ownership for KCBS, which will now be called BeaconUnited […]