The North Carolina Sweet Potato Commission and North Carolina Department of Agriculture and Consumer Services is running a new retail promotion across the state this month in honor of Sweet Potato Month. The promotion, “52 Ways to Love Sweet Potatoes,” highlights the versatility and nutritional benefits of sweet potatoes. Components of the program include in-store […]
Category: Marketing News
Posted in, Marketing News, National
Report: Marketers Fail To Incorporate African American Demographic
With a population of 44 million and buying power more than $1 trillion in 2013, African Americans are a key segment in a U.S. economy that is increasingly reliant on purchase patterns of minority consumers, according to “The African-American Consumer Market, 9th Edition,” a report by market research publisher Packaged Facts. By 2017, the buying […]
Posted in, Beverage News, Marketing News, National
V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion
The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]
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Morton Salt Refreshing Brand This Year As Iconic Salt Girl Turns 100
Morton Salt is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. Morton Salt also is refreshing its brand this year by updating its logo and introducing a new packaging design system. “This is a milestone year for Morton Salt,” […]
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Oikos Unites Stamos With Former Full House Co-Stars For Big Game
Dannon Oikos says it’s bringing former “Full House” stars John Stamos, Bob Saget and Dave Coulier together in America’s living rooms to show just how entertaining a better-for-you snack can be. After making its mark as the first yogurt brand to advertise in the big game in 2012, Dannon Oikos returns for the second time […]
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Wisconsin Milk Marketing Board Launches Mac And Cheese Site
The Wisconsin Milk Marketing Board has launched a new website dedicated to All Things Mac and Cheese. All Things Mac and Cheese includes more than 100 recipes that range from simple stovetop variations to creative gourmet options. Home cooks can find recipes for a range of any add-in ingredient they have on hand, whether it’s seasonal […]
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Yoplait Challenges Chobani In Greek Yogurt ‘Taste-Off’
Taste is king, and yogurt lovers from across the country have spoken: Yoplait Greek blueberry comes out on top over Chobani blueberry, according to Yoplait. Yoplait says it put taste to a head-to-head national taste test, revealing that nearly two out of three consumers (65 percent) prefer the taste of Yoplait Greek blueberry over the […]
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La Huerta Establishes New Firm La Huerta USA To Allow Retailers To Deal Direct
The Arteaga-Niepmann family, owners of La Huerta in Aguascalientes, Mexico, has established La Huerta USA, a sales and marketing company with offices in The Woodlands, Texas, and Irvine, Calif. The firm will be responsible for managing sales, marketing and the La Huerta brand, which features a variety of all-natural fresh and frozen vegetables, as well […]