Popchips Launches First-Ever National Television Campaign Sept. 22 was the launch date for Popchips’ first national TV campaign, in which it shares the “magic” of its creation of popped potato and veggie chips that have “all the flavor and half the fat of a greasy, fried chip.” The campaign is called “the popchips way.” The […]
Category: Marketing News
Posted in, Corporate Store News, Marketing News, Midwest
Cub Foods Kicks Off Month-Long Customer Thank You Celebration
Cub Foods is marking more than 45 years in the Twin Cities with a month-long “Cub Days” customer appreciation campaign. Through Oct. 11, Cub will feature aggressive promotions, free samples and food demonstrations, major prize giveaways, local brand mascot appearances and more. Cub is holding the customer appreciation celebration to thank customers in the Minneapolis/St. Paul […]
Posted in, Grocery Industry, Marketing News, National
Pink Ribbon Produce Is Back For Ninth Year To Help Fight Breast Cancer
This October, Pink Ribbon Produce will continue its partnership with big names in the grocery industry to support the fight against breast cancer during Breast Cancer Awareness Month. Harris Teeter, Meijer and Price Chopper have once again joined together to support the National Breast Cancer Foundation (NBCF) by welcoming customers to take the Fresh Plate […]
Posted in, Marketing News, West
California Avocado Commission Expands Marketing Of Breakfast Campaign
The California Avocado Commission (CAC) has extended its program promoting the use of California avocados at breakfast with retail support materials, public relations outreach featuring registered dietitians spokespersons and digital media. Participating retailers have distributed a recipe booklet titled “Wake up to Breakfast” featuring simple, produce-rich recipes and nutrition information. In addition to being merchandised […]
Posted in, Marketing News, Midwest
Top Grocery Sackers Will Compete For Iowa ‘Best Bagger’ Title Friday
While many things change in the grocery industry from year to year, one item remains constant: a store’s appreciation for its customers and its most symbolic gesture of that sentiment—bagging their groceries. The annual Iowa Best Bagger Contest, hosted by the Iowa Grocery Industry Association (IGIA), is a tribute to this gratitude. Each year, approximately […]
Posted in, Marketing News, Northeast
Stonyfield, New England Natural Bakers Partner For In-Store Demos
New England Natural Bakers is partnering with Stonyfield, a leading organic yogurt maker based in Londonderry, N.H. Beginning this month and continuing throughout the year, the two companies will pair up their brands at a variety of retailers in select regions to raise consumer awareness of their unique product offerings and how they can be […]
Posted in, Marketing News, National
Schwan’s Kicks Off Home Tailgating Season With Sponsorship And Website
Schwan’s Consumer Brands and the Red Baron, Freschetta and Tony’s pizza brands have introduced TailgateAtYourPlace.com, a new college football online platform. The new website is designed to be a one-stop shop for all things tailgating this fall football season, including entertainment tips for hosting game-day tailgate festivities, unique college football content and trivia, recipes, contests […]
Posted in, Marketing News, National
Company Debuts Index That Measures Consumer Intent To Purchase New CPGs
Instant.ly, an on-demand consumer insights platform, today debuted the Instant.ly Shelf Score, an index measuring consumer intent to purchase recently introduced consumer packaged goods (CPG) products. Instant.ly Shelf Score evaluates the newest CPG market offerings and ranks 10 of the most innovative from that group by overall consumer interest. Instant.ly is provided by uSamp, a […]