ViMax Media LLC, a Michigan-based food marketing agency, is teaming with New York-based Price Chopper to create custom recipe videos. They also will produce a series of specialty seasonal videos that highlight Price Chopper brands and prepared foods and custom Pinterest graphics that will be integrated with the Price Chopper video marketing campaign. The videos […]
Category: Marketing News
Posted in, Center Store, Grocery Industry, Marketing News, Merchandising News, Southwest, Sustainability News
Steamboat Springs Location Wins Tom’s, Natural Grocers Contest
The Natural Grocers store in Steamboat Springs, Colorado, won Tom’s of Maine’s “Garbage to Green” promotion, a contest encouraging each of the chain’s 90 locations to reuse empty Tom’s of Maine products and reduce the amount of waste sent to local landfills. Participants created original Tom’s of Maine end cap displays incorporating the empty natural […]
Posted in, Executive News, Marketing News, National
Acosta Makes Executive Appointments As Two Leaders Set To Retire
Acosta Sales & Marketing has made two executive appointments as two of the company’s leaders are set to retire at the end of the month. David Johnson has been named president of the Acosta Military Division and Frank Cohenour has been appointed president of ADW Acosta, a division focused solely on Costco Wholesale. Johnson is […]
Posted in, Center Store, Marketing News, Midwest, Suppliers
Country Hearth Breads Launches Great Holiday Get-Together Sweepstakes
St. Cloud, Minnesota-based Country Hearth breads is offering Midwest consumers the chance to win one of two $1,000 cash awards with the “Great Holiday Get-Together Sweepstakes.” Pan-O-Gold Baking Co., bakers of Country Hearth and Village Hearth breads, is sponsoring the sweepstakes open to residents age 18 and older in its Upper Midwest market area. Entries […]
Posted in, Marketing News, National, Produce News
PMA Teams With Group To Get Fresh Produce On Screen
In support of the produce industry’s efforts to drive demand for more fresh produce, the Produce Marketing Association (PMA) on Friday during its Fresh Summit conference in Atlanta announced a strategic alliance with the Entertainment Resource & Marketing Association (ERMA)—the association of entertainment marketing professionals—to bring fresh produce center stage through television shows, movies and […]
Posted in, Center Store, Marketing News, National, Suppliers
Foods Dominate As Kids’ Favorite Brands
Oreo, America’s “wonderfilled” classic cookie, has topped this year’s list of Kids’ Most Loved Brands, according to findings from the 2015 Young Love study of more than 7,000 children and their parents. In fact, food brands dominate this year’s list, taking 14 of the 25 spots on the list. Oreo beats out last year’s No. […]
Posted in, Center Store, Grocery News, Marketing News, Midwest
Carlin O’Brien Becomes Carlin Group
Carlin O’Brien, a privately owned full-service brokerage and member of BeaconUnited, is changing its name to Carlin Group—a name change the company says better reflects the regional CPG sales and marketing agency it has become. The news comes as Carlin Group participates in this year’s National Association of Convenience Stores and the National Frozen and […]
Posted in, Grocery News, Marketing News, National, Suppliers
Facts Up Front Featured On Lifetime
A Lifetime show airing this month features Facts Up Front and how this innovative front-of-pack labeling can help people shop for food and prepare balanced and healthier meals, according to the Grocery Manufacturers Association (GMA). The Balancing Act segment first aired Oct. 8 and will be broadcast again on Oct. 15, in addition to being […]