Jimmy Dean has launched its first breadless sandwich, the Jimmy Dean Delights Egg’wich, made with breakfast sausage and cheese between two egg frittatas. The Egg’wiches are available in three varieties: Broccoli Cheese—Chicken sausage and cheese between broccoli and cheese egg frittata Bacon, Spinach, Onion—Turkey sausage and cheese between bacon, spinach, caramelized onion and parmesan egg frittata Ham, […]
Category: Marketing News
Posted inDairy News, Association News, Bakery News, Deli News, Executive News, Grocery News, Home Page Latest News, Marketing News, National, Women In The News
IDDBA Will Welcome A New VP Of Marketing This Month
Whitney Atkins will join the International Dairy Deli Bakery Association (IDDBA) as its VP of marketing on Nov. 27. She will lead the marketing team responsible for telling the story of the association and driving member engagement. “I look forward to joining the IDDBA team, serving our industry and providing resources to our membership that […]
Posted inExecutive News, Grocery News, Home Page Latest News, Marketing News, Northeast, Store News
Geissler’s Supermarkets Names New Sales And Marketing Director
South Windsor, Connecticut-based Geissler’s Supermarkets appointed Kevin Brouillard as its new director of sales and marketing, effective Oct. 22. Brouillard is reporting to Robert Rybick, Geissler’s president and CEO. Brouillard’s goals will be to drive incremental sales through enhanced merchandising and marketing efforts. He will be responsible for cultivating and expanding vendor relations, especially with the […]
Posted inMarketing News, Corporate Store News, Home Page Latest News, Northeast
Stop & Shop Launches Advertising Campaign With Real Customers
Stop & Shop has partnered with customer agency C Space to launch an advertising campaign titled “You Got It.” The campaign launched on TV, radio, online and out-of-home on Oct. 5 in Connecticut, and on Oct. 8 in Massachusetts, Rhode Island and New York. Rather than actors, the documentary-style ads feature real customers filmed amidst the happy chaos of their daily lives. […]
Posted inGrocery News, Home Page Latest News, Marketing News, Produce News, Southwest, Suppliers
Avocados From Mexico Launching New Shopper Marketing Programming
Avocados From Mexico (AFM) will be showcasing its new year-round shopper communication platform, initiatives and partnerships at the upcoming PMA Fresh Summit Convention & Expo in Orlando, Florida, at the Orange County Convention Center from Oct. 18-20. This year, AFM hopes to make a stronger connection with shoppers through the launch of its “Savor Every Moment” shopper communications […]
Posted inMarketing News, Grocery Industry, Grocery News, Home Page Latest News, National, Produce News, Suppliers
The Wonderful Co. Surpasses $1B Spent Marketing Its Brands
The Wonderful Co., known for its Wonderful Pistachios, Wonderful Halos and POM Wonderful, has invested more than $1 billion over the past decade marketing its products to consumers across the globe. This milestone, which Wonderful will celebrate at PMA Fresh Summit, “has made Wonderful Pistachios America’s No. 1 fastest-growing snack brand, Wonderful Halos America’s No. […]
Posted inSuppliers, Grocery News, Home Page Latest News, Marketing News, Produce News, West
Cuties Now The Official Citrus Fruit Of Disney World And Disneyland
Clementine brand Cuties is adding another title to its name: the official citrus fruit of Walt Disney World Resort and Disneyland Resort. The strategic promotional agreement will bring Cuties to food and beverage areas throughout these Disney Parks, starting this fall. “Cuties and Disney Parks is a natural fit because so many kids and parents love both […]
Posted inMarketing News, Bonus Content, Grocery News, Guest Contributors, Home Page Latest News, National, Produce News
Karen Caplan: The New Holiday Table
by Karen Caplan/President and CEO, Frieda’s Specialty Produce If you’re a retailer, you’ve probably already set your ads for the upcoming holidays, Thanksgiving and Christmas. And chances are you’ve chosen pretty much the same selection of produce items to feature as you did last year: orange sweet potatoes, green beans, Russet potatoes and cranberries. I’m […]