Krasdale Foods promoted Steve Silver to the role of president in January 2019 as part its succession plan. Silver, who has been with Krasdale for 37 years, continues to serve as COO and as a member of the board of directors. He does not expect much of his day-to-day responsibilities to change with his new […]
Category: Marketing News
Posted inEquipment & Technology, Grocery Industry, Home Page Slider, Marketing News, Midwest, Online Grocery Technology, Wholesaler/Distributor News
AWG’s Shopper Engagement Platform Drives Sales For Retailers
The Shopper Engagement Platform (SEP), the in-house loyalty and data marketing program for Kansas City, Kansas-based Associated Wholesale Grocers (AWG), has engaged more than 300 of its retailers on the program. A first to market in-house program for grocery wholesalers in the U.S., SEP is aimed at enabling independent retailers to utilize data, digital coupons […]
Posted inOnline Grocery Technology, Dairy News, Grocery News, Home Page Slider, Marketing News, Northeast
Jarlsberg Cheese Reveals 2019 Advertising Campaign
Jarlsberg Cheese, a national brand of cheese based in Darien, Connecticut, is expanding its advertising campaign titled “Life’s Best Served with Jarlsberg.” The 2019 campaign will extend the brand’s geographic focus across the New York metro area, New Jersey, Pennsylvania and Maryland, and continue to drive awareness, consideration and trial amongst Jarlsberg’s key target customer—the older Millennial. The […]
Posted inOnline Grocery Technology, Grocery Industry, Marketing News, National
Ocado Deploys New Digital Advertising Platform By Citrus
Ocado has gone live with a new digital advertising platform from Australian startup Citrus. The platform offers supplier-sponsored positioning on its e-commerce platform. Sponsored products appear first in relevant search results. The aim is to monetize shelf space for the online retailer. It has been testing campaigns with the platform using own-label products and reports good […]
Posted inGrocery News, Home Page Slider, Marketing News, Midwest
C.A. Fortune Solidifies Strategic Partnership With Survey.com
C.A. Fortune, a consumer products sales and marketing agency headquartered in Chicago, has entered a strategic partnership with Survey.com, an in-store, retail intelligence, selling and merchandising service firm. “We’re excited to announce the formal partnership with Survey.com, further deepening our overall retail service capabilities. Over the past couple of years we’ve done extensive work with their […]
Posted inHealth & Wellness, Grocery Industry, Grocery News, Home Page Slider, Marketing News, Northeast, Produce News, Store News
Giant Food Promotes Healthy Eating With Celebrity Campaign
Giant Food Stores is participating in a national celebrity campaign featuring local sports icons promoting fruits and vegetables. The FNV campaign, which stands for “fruits and veggies,” developed by Partnership for a Healthier America (PHA), was created to use the power of marketing and celebrity endorsements to change the way children and young adults think about […]
Posted inOnline Grocery Technology, Corporate Store News, Equipment & Technology, Grocery Industry, Home Page Slider, Marketing News, Southeast, Store News
Kroger, JTG Daugherty Racing Team Up On New NASCAR Sponsorship Strategy
The Kroger Co. and JTG Daugherty Racing are debuting a new NASCAR sponsorship strategy that “focuses on shopper themes and will help participating brands communicate more effectively with consumers.” The goal of the new strategy is to significantly increase sales for sponsor brands and for Kroger. The No. 47 Monster Energy NASCAR Cup Series […]
Posted inGrocery News, Equipment & Technology, Home Page Slider, Marketing News, Southwest
Field Agent Acquires Leading Retail Media Company Smack
Field Agent, a Fayetteville, Arkansas-based provider of crowdsourced data for the retail and consumer goods industries, has acquired the retail media firm Smack, along with its online properties and marketing products. Field Agent says the purchased affords it new opportunities to leverage its mobile panel of more than 1.4 million U.S.-based shoppers and to provide […]