BRdata Cloud recently debuted two new offerings focused on increasing efficiencies between retailers, wholesalers and vendors: Scan Promotion Tracking and Cloud Vendor...
Marketing News
Acosta, a full-service sales and marketing agency in the consumer packaged goods industry, has appointed Alejandro Rodriguez Bas as president and CEO effective...
Rather than concede general merchandise sales to new and disruptive competition, brick-and-mortar retailers are seeking creative ways to maintain their share of this...
C-store chain Minit Mart has launched a new benefits and rewards program for customers called GoGo Rewards. This loyalty program will let members earn or redeem points...
Campbell Soup Co. has appointed Diego Palmieri to the role of VP and chief marketing officer, U.S. meals and beverages, effective July 18. Palmieri will report to...
By Mike Bristol/VP Personalized Marketing, Symphony RetailAI Sometimes, the world seems to just turn too quickly; work projects kick into overdrive, kids’ schedules get...
Eight O’Clock Coffee is releasing “The Great Coffee Break,” a digital escape room game that consumers can play for the chance to win a year of free groceries. The Great...
As the brick-and-mortar grocery industry faces increasing competition from all angles, an effective brand strategy can be the key to sustained success for retailers...