Affinity Group has acquired Matrix Sales & Marketing and Jon Morris & Co., two retail sales and marketing agencies. Enzo Dentico, CEO of Affinity Group Retail, said, “Both Jon Morris & Co. and Matrix Sales & Marketing have a tremendous history of success in our industry and are excellent solutions-oriented sales agencies that primarily focus […]
Category: Marketing News
Posted inMeat/Seafood/Poultry, Grocery Industry, Grocery News, Marketing News, Merchandising News, National
The Power Of Meat: Meeting Consumers Where They Are To Increase Sales
Meat is the calling card for most grocery stores, according to Anne-Marie Roerink of 210 Analytics, who for 14 years now has prepared the Power of Meat report on behalf of the Annual Meat Conference, sponsored by the Food Marketing Institute and the North American Meat Institute. This year’s edition, like those in the past, […]
Posted inGrocery Industry, Marketing News, Southwest, Store News
Natural Grocers’ {N}Power Loyalty Program Celebrates 1 Million Members
Natural Grocers’ customer loyalty program {N}power is expected to surpass 1 million members early in the summer of 2019 and the company is planning sweepstakes to celebrate. The Natural Grocers’ customer loyalty program launched in May 2015 and provides the organic and natural retailer’s customers with digital coupons, personalized offers, rewards and other benefits. To […]
Posted inMidwest, Corporate Store News, Grocery Industry, Home Page Latest News, Marketing News, Store News
Family Fare ‘Keeping It Real’ As Part Of New Branding Promises
SpartanNash invested $18.3 million in 18 Family Fare stores in Michigan as part of its new “Keeping it Real” brand promises. Family Fare is keeping it real for store guests, with five brand promises: keeping it real local; keeping it real with value beyond price; keeping it real with affordable wellness; keeping it real socially […]
Posted inNortheast, Home Page Slider, Marketing News, Snacks Brands, Suppliers
Utz Quality Foods Brings ‘The Little Utz Girl’ To Life
Utz Quality Foods is using regional television, digital and social platforms to tell the first-ever “Adventures of The Little Utz Girl.” Through 15- and 30-second commercials in an animated, contemporary format, the girl will jump off the package that has been her home for nearly 100 years. The girl, an icon who stands as the […]
Posted inMidwest, C-Store News, Grocery Industry, Marketing News
Yesway Super-Swipes Offers Prizes, Giveaways Through June 25
Yesway invites customers to #SayYesToWinning with Yesway Super-Swipes for a chance to win free gas for one year or one of thousands of other free-for-a-year and instant prizes. Des Moines, Iowa-based Yesway is a convenience store chain with locations in Iowa, Kansas, Missouri, Oklahoma, Texas, Nebraska, New Mexico, South Dakota and Wyoming. One Yesway Rewards […]
Posted inCenter Store, Amazon Fresh, Grocery Industry, Health & Wellness, Home Page Slider, Marketing News, Packaging News, Suppliers, West, Whole Foods
Kashi Rebrands GoLean Line To Kashi Go, Launches New Cereal
Kashi has redesigned its best-selling GoLean line to what is now called Kashi Go and is launching its first flake cereal. As the first product line to introduce plant-based protein to the cereal aisle, Kashi Go will maintain the same protein and taste without altering the original recipes. “Evolving to Kashi Go reflects our food values […]
Posted inBonus Content, Corporate Store News, Grocery Industry, Grocery Store Layout, Guest Contributors, Home Page Slider, Independent Store News, Marketing News, Merchandising News, National, Store News
Will Expanding Grocers Learn From The Decline Of Department Stores?
by Andrew McQuilkin, BHDP Architecture Each year seems to bring with it a new headline on how one of our most frequent shopping experiences—buying groceries—will be forever changed. Curbside pickup. Driverless cars delivering to our homes. Automatic checkouts. The technological rush shows a willingness by the largest chains to ensure they outmaneuver online upstarts and […]