Chicago, Illinois-based Mondelēz International has announced that Gustavo Valle has been named as the company’s EVP and president, North America, effective March 1. In his new role, Valle will be responsible for leading the company’s $8.3 billion business in the United States and Canada, which includes brands such as Oreo and belVita biscuits, Triscuit and Ritz crackers, Trident gum and Sour Patch Kids candy. “With more than […]
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Posted inProduce News, Home Page Slider, Southwest
Avocados From Mexico Partners With Richter For Big Game
Irving, Texas-based Avocados From Mexico has released its official 30-second Big Game teaser featuring comedian and avocado-lover Andy Richter. The teaser features Richter dressed in an ensemble inspired by ancient Roman times, psyching himself up to play the role of a lifetime: Caesar. The full ad will be revealed during the first quarter. “When I found out Avocados […]
Posted inBeverage News, Home Page Slider, West
Alkaline Water Kicks Off National Marketing Efforts Around Big Game
Scottsdale, Arizona-based Alkaline Water Company Inc. will be participating in multiple national marketing efforts surrounding the country’s biggest sporting event, the Big Game, taking place in Los Angeles on Feb. 13. These efforts include a two-page advertisement in the USA Today, partnering with two NFL personalities for Radio Row and being a sponsor and the exclusive bottled […]
Posted inOnline Grocery Technology, Albertsons, Home Page Slider, West
Instacart Introduces New Collection Of CPG Advertising
San Francisco, California-based Instacart, an online grocery platform in North America, has released a new collection of advertiser solutions, including brand pages and a suite of display products to maximize brand reach and consumer awareness for CPG brands in the digital grocery aisles. The new Instacart Ads products allow advertisers to run a full-funnel marketing strategy throughout […]
Posted inWholesaler/Distributor News, Home Page Slider, Northeast
UNFI Elects Mohammad To Board Of Directors
Providence, Rhode Island-based United Natural Foods Inc. has appointed Shamim Mohammad to its board of directors. The company believes that this appointment will reflect UNFI’s commitment to refreshment, adding technology expertise in areas that can help advance UNFI’s long-term strategic objectives. “Shamim’s proven track record in strategic leadership and development of forward-thinking technology solutions will make […]
Posted inExecutive News, Home Page Slider, Northeast
Kraft Heinz Announces Changes To Board Of Directors
Pittsburgh, Pennsylvania-based Kraft Heinz Company has announced that after years of service, Alexandre Van Damme, director nominee of Berkshire Hathaway Inc., will retire from the company’s board of directors following the end of his term. Berkshire Hathaway has indicated that it plans to nominate Alicia Knapp, president and CEO of BHE Renewables, to fill the […]
Posted inPackaging News, Home Page Slider, Northeast
Gorton’s Introduces Refreshed Logo And Packaging
Gloucester, Massachusetts-based Gorton’s Seafood, one of the nation’s leading seafood producers, recently unveiled new product packaging for its smart solutions and everyday gourmet lines. Additionally, all Gorton’s items will now showcase a refreshed brand logo. Over the past year, Gorton’s has surveyed thousands of consumers to understand who was buying in the category before the COVID-19 […]
Posted inPackaging News, Home Page Slider, Midwest
Glenroy Inc. Hires Hodek As Director Of Food And Beverage
Menomonee Falls, Wisconsin-based Glenroy Inc., a sustainable flexible packaging company, has added Brian Hodek to its team. As the director of food and beverage, Hodek will lead the company to grow and expand its reach in food and beverage industries. He joins Glenroy from Placon, where he was the director of sales for food. “Hodek […]