Goodlettsville, Tennessee-based Dollar General has announced a $250,000 partnership with the American Red Cross to extend the company’s disaster relief efforts and support the nonprofit’s Disaster Responder Program. Dollar General’s extended support will help the Red Cross be prepared to serve those impacted by the more than 60,000 natural disasters and other emergencies that occur each […]
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Farm Rich Names Roberts Its First ‘Chief Cheese Officer’
This summer, frozen snack brand Farm Rich announced its first nationwide search for a cheese-loving, content-creating individual to join its team as chief cheese officer. After reviewing more than 1,500 submissions, Phil Roberts of Kingsport, Tennessee, was selected for the role. In his honorary Chief Cheese Officer role, Roberts is receiving a $5,000 stipend, plus […]
Pop-Tarts Partners With Lyrical Lemonade To Transform Snacks
On Aug. 13, in Los Angeles, the Pop-Tarts x Lyrical Lemonade Experience will open for business and transform basic items – backpacks, notebooks, skateboard decks and sneakers – into Pop-Tarts flavor-themed collectibles. Pop-Tarts and Lyrical Lemonade, along with special guests, will work with fans to customize their items with paint, exclusive patches, custom stickers and live artist illustrations. The experience will take […]
Mars Wrigley Treats Fans With Limited-Edition Skittles Shriekers
New limited-edition, Skittles Shriekers are hitting shelves nationwide, just in time for Halloween. Hidden inside each pack of Shriekers are super-sour Skittles that appear to look like the rest yet bring an unpredictable punch of sour flavor. “Skittles is always looking for new ways to surprise fans with unexpected flavor experiences,” said Tanya Berman, Mars […]
Contactless Delivery Brings Efficiencies To CPG Supply Chain
The Consumer Brands Association has released an operational standard for contactless freight pickup and delivery that empowers companies to shift from a paper-based delivery process to a digitized supply chain. The new standard focuses on enhancing safety, increasing productivity and bringing transparency to every employee involved in the end-to-end supply chain ecosystem. At the beginning […]
GVH Family of Companies Announces Leadership Moves
Wright to succeed Schmidt as its CEO Lubbock, Texas-based GVH Family of Companies has announced that Joe Schmidt will be transitioning from CEO to executive chairman of the independent distributor, effective in September, and Sean Wright will be the new president and CEO. Wright has served as president of GVH for the last four years. […]
Boston Beer Co. Partners With PepsiCo For Launch Of Hard Mtn Dew
Boston, Massachusetts-based The Boston Beer Co. and PepsiCo plan to enter a business collaboration to produce Hard Mtn Dew alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. Adults of legal drinking age will experience the Hard Mtn Dew flavors, all with […]
Fareway Hosts Celebration For New Marshalltown, Iowa Store
Fareway will host a ribbon cutting ceremony at 8:30 a.m. on Aug. 16 for a new replacement store located at 102 West Anson St. in Marshalltown, Iowa. The new store will open before demolition of the existing store, located at the same address. The new store provides for everything customers have come to expect of […]
