Chicago-based Peapod Digital Labs has expanded the media partnerships and capabilities available to consumer-packaged goods companies through its AD Retail Media arm. The new capabilities enable CPGs to reach connected customers through both digital and in-store avenues. “Over the past two years we’ve seen a shift in how consumers shop. While we believe online demand will continue […]
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IRI Research Finds Spring Holiday Gatherings Will Return Despite Inflation
According to new research from IRI, consumers will host or attend larger gatherings this spring holiday season, especially households with children, but know they will spend more due to inflation and will be looking for deals. For this new research, IRI tracked price activity on a representative range of food and beverage products and surveyed […]
Vital Farms Introduces Pasture-Raised ‘True Blues’ Heirloom Eggs
Austin, Texas-based Vital Farms has introduced its True Blues, a specialty carton of pasture-raised heirloom blue eggs, available at select regional Whole Foods Market locations. True Blues is a “Certified Humane” dozen of blue shell eggs. “People are looking for new ways to bring novelty to their every day and eggs as a cooking staple […]
Supermarket Giant Launches Restaurant Supply Service In Dallas
Kroger’s Dallas Division is launching Kroger Restaurant Supply to serve establishments in greater Dallas. “Running a restaurant has always been difficult – and today it feels like it’s harder than ever,” said Jay Scherger, director of Kroger technology and digital/e-commerce accelerator. “This new service will bring our fresh assortment directly to regional businesses – all at consistent […]
Coca-Cola Co. Teams Up With Bill Nye For Recycling Animation Film
Atlanta-based Coca-Cola Co. has teamed up with Bill Nye to release an animated, stop-motion short film that illustrates the recycling process. The film breaks down the ins-and-outs of plastic recycling for viewers to demystify the process with the goal of inspiring action. “As we know, we need to reuse plastic,” Bill Nye said. “That’s why I’m partnering with The […]
Kroger Names Rolfes As Director Of Communications, Media Relations
Cincinnati, Ohio-based Kroger Co. has hired Erin Rolfes as its director of corporate communications and media relations. She will be responsible for enhancing and protecting Kroger’s corporate reputation, driving brand narrative across the company’s many lines of business and serving as the company’s spokeswoman. “Erin is a strategic communicator who understands the importance of telling compelling and authentic […]
NGA Foundation Announces Two New Legacy Scholarships
The NGA Foundation has announced two new legacy scholarships available to college students pursuing a career in the grocery industry, bringing to 13 the number of scholastic awards offered by the foundation. The following NGA legacy scholarships are starting this year: Ronnie Horton Legacy Scholarship The NGA award is being established by Bill Kasko and […]
Todd Greiner Farms Packing Expands Sales Department
Hart, Michigan-based Todd Greiner Farms Packing has expanded its sales department with new hires Mike Fuher and Steve Rudat. Effective March 21, Fuher assumed the role of sales and marketing manager while Rudat took on the new position of account and supply chain manager. Fuher is an industry veteran with 15 years of experience including sales […]
