The Hershey Co. has entered into an agreement to acquire LesserEvil, maker of organic snacks that combine bold flavors with better-for-you ingredients. The addition of LesserEvil will further expand Hershey’s snacking portfolio across its long-established confection brands – such as Hershey’s, Reese’s and Jolly Ranchers – and emerging salty snack brands, including SkinnyPop, Dot’s Homestyle […]
Category: Snacks Brands
Posted inSnacks Brands, National, News
NCSA Names 2025 Candy Hall Of Fame Inductees
The National Confectionery Sales Association (NCSA) has introduced its 11-member Candy Hall of Fame Class of 2025. The class will be formally inducted during the association’s annual event Oct. 23-26 at Signia by Hilton Orlando Bonnet Creek in Orlando, Florida. Candy Hall of Fame inductees are: John Brooks Jr., Adams & Brooks Inc.; Jim Dodge, Mars […]
Posted inSnacks Brands, National
Smucker Introduces Hostess ‘We Speak Snackie’ Campaign
The J.M. Smucker Co. is continuing its work to re-energize the iconic Hostess brand by introducing a new marketing campaign. Created in partnership with PSOne, Publicis’ Power of One solution for The J.M. Smucker Co., creatively led by BBH USA, “We Speakie Snackie” is designed to bring a fun, playful new voice to the snacking […]
Posted inSnacks Brands, News, Northeast
Utz Brands Adds New Sour Cream, Onion Flavor To Mixed Minis Pretzels
Inspired by the brand’s top-selling flavored potato chip, Utz has introduced a sour cream and onion flavor to its Mixed Minis Pretzel line. Available in 12-ounce pretzel packages, Utz’s Sour Cream and Onion Mixed Minis join two other flavors – Garlic Butter and Mike’s Hot Honey. “At Utz, we are always looking for ways to […]
Posted inSnacks Brands, Executive News, News, Northeast
The Hershey Co. Names Taffet As Chief Growth Officer
The Hershey Co. has named Stacy Taffet as its chief growth officer, effective April 14. In this role, she will be responsible for driving transformative growth strategies across the company’s expanding snacks portfolio. Taffet is a seasoned marketing executive with 20 years of leadership experience, including 15 years in consumer-packaged goods (CPG) and a PepsiCo […]
Posted inSnacks Brands, News, West
Country Archer Provisions Rebrands As Archer
San Bernardino, California-based Archer, formerly known as Country Archer Provisions, has introduced a new brand identity – including a streamlined name, new logo and refreshed packaging – in an effort to increase recognition for the meat snack brand. The branding debuted at the recent Natural Products Expo West Show. The new packaging will begin rolling […]
Posted inSnacks Brands, Association News, National
NCA Names Hagedorn Board Chair, Appoints New Members
The National Confectioners Association (NCA) has named Jerry Hagedorn, EVP for Barry Callebaut, as chair of the NCA Board of Trustees for a two-year term. Hagedorn most recently served as vice chair and will take over for departing NCA Board Chair Tony Jacobs, president of Bazooka Candy Brands. “As the confectionery industry faces unprecedented challenges and […]
Posted inAssociation News, National, Snacks Brands
NCA Report: Confectionery Sales Break Records, Surpass $54B
Confectionery sales topped $54 billion in 2024, according to the 2025 State of Treating report published March 3 by the National Confectioners Association. The report forecasts that U.S. confectionery sales will grow over the next five years, exceeding $70 billion in all outlets by 2029. Across the board, consumers are concerned about the price of groceries, which […]