The Texas Watermelon Association (TWA) has unveiled a refreshed brand identity, including a new logo and redesigned website. As a top five watermelon-producing state in the U.S., Texas plays a major role in meeting demand for the fruit. The new look and online experience reflect TWA’s mission to support the state’s watermelon industry while connecting […]
Category: Produce News
Posted inProduce News, Association News, News, Southeast, Sustainability News
SEPC Launches Sustainability Education Series
Beginning this fall, the Southeast Produce Council (SEPC) will roll out a series of sustainability-focused educational offerings that will continue through 2026. The aim is to provide organizations with resources and insights they need to implement sustainability initiatives in ways that best align with their priorities and capacity. Feedback obtained during SEPC’s webinar earlier this […]
Posted inProduce News, Midwest, News
Busch’s Fresh Food Market To Hold Cherryfest
Busch’s Fresh Food Market will celebrate one of its home state’s most anticipated harvests with Cherryfest, taking place July 14-27 at all 16 store locations in southeast Michigan. The spotlight is on fresh sweet cherries sourced from Third Coast Fruit Co. in Traverse City, Michigan. “There’s nothing quite like a freshly picked Michigan cherry, and […]
Posted inProduce News, Festival Foods, Independent Store News, Midwest, News
Festival Foods Hosts Record-Breaking Cherry Display In De Pere, WI
Festival Foods is kicking off peak cherry season by hosting the largest display of the fruit in company history. On July 16, the De Pere, Wisconsin, Festival Foods location will unveil a 9-foot wide, 30-foot long, 6-foot-high mountain of fresh cherries grown and hand-picked by family farms in the Pacific Northwest. Shoppers can view the […]
Posted inProduce News, News, West
Zespri To Showcase Ad, Sampling, Giveaways At Organic Produce Summit
Zespri has launched a new campaign, “Grown by Nature’s Rules,” which showcases the stories of growers and their commitment to high-quality, great-tasting organic fruit. To highlight the distinctive growing process that has helped drive demand and sales for Zespri’s premium Organic SunGold and Green Kiwifruit, the company’s team will be available at booth No. 813 during […]
Posted inProduce News, Association News, Marketing News, National, News
IGA Partners With NWPB To Boost Watermelon Awareness
The Independent Grocers Alliance (IGA) has begun a partnership with the National Watermelon Promotion Board (NWPB) to launch a second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement and support IGA retailers. Kicking off in July, the multimedia campaign leverages IGA’s retail media network, digital circulars and in-store […]
Posted inProduce News, Coborn's, Midwest, News
Coborn’s Teams Up With Healthy Family Project For Produce For Kids Campaign
Coborn’s, Cash Wise and Marketplace Foods have partnered with Healthy Family Project and several produce brands to launch the 2025 Produce for Kids campaign. Running through Aug. 12, the campaign encourages Midwest families to make healthier choices at home while supporting local Boys & Girls Clubs. This year’s effort will result in a $7,000 donation […]
Expert Article
Fresh Take On Customer Appreciation – Highlights From The Fresh Expo
In April, RDW Fresh Brands hosted its newly rebranded customer event, The Fresh Expo. Designed to be more than just a traditional appreciation gathering, the expo reflects the company’s continued evolution and commitment to innovation, connection and leadership in the fresh industry. Held on April 9, the Hawaiian-themed celebration brought the beach to Minnesota and […]