Lowe’s Market is continuing to go big with its product displays. Residents of Lubbock, Texas, were treated to a record-breaking display of watermelons on June 2, 2021. The Food King on 82nd Street hosted a watermelon marketing event of epic proportions, with the world’s largest watermelon display. Although unverified by the Guinness Book of World […]
Category: Produce News
Posted inProduce News, Executive News, West
Calavo Growers Announces Departure Of CFO Matute
Santa Paula, California-based Calavo Growers Inc., an avocado-industry provider of value-added fresh food, has announced Mariela Matute, CFO, will be leaving for a CFO role at another company. She will remain with Calavo through May 19 to assist with the transition. Brian W. Kocher, Calavo’s president and CEO, will assume the role of the company’s […]
Posted inProduce News, Southwest
Avocados From Mexico Introduces Guactail For Cinco De Mayo
Irving, Texas-based Avocados From Mexico is showing consumers new ways to celebrate with avocados this Cinco de Mayo with the introduction of Guactail. To bring the Guactail to life, Avocados From Mexico teamed up with author, food and wine expert Antoni Porowski to create the Guactail. The drink takes a spin on a fruit-forward daquiri […]
Posted inProduce News, National
IRI Report Shows Fresh Produce Sales Increased From 2020
To document the changing nature of the marketplace, IRI, Anne-Marie Roerink of 210 Analytics and Marriner Marketing have teamed up to continue to bring the latest trends and analysis relative to fresh produce sales. This is the sixth in a series of reports presented by IRI, discussing inflation trends. Fresh produce prices are up from last year, […]
Posted inProduce News, Albertsons, Northeast
Gotham Greens, Grateful Dead Launch Grateful Greens
On the heels of Gotham Greens’ 10th anniversary celebration, the New York-based company has launched a new series of musical marketing partnerships featuring some of the most iconic bands and musicians that connect fans to their communities. Gotham Greens has entered into a partnership with the band, the Grateful Dead, on a limited-edition packaging and […]
Posted inProduce News, Marketing News, West
California Avocado Extends Advertising Campaign
The California Avocado Commission is extending its advertising campaign – “the best avocados have California in them.” This season’s ads feature visuals that point to the “CA” in the middle of the word “avocados,” and audio and other ads that call out the play on words in their tag lines. Consumer media is targeted to […]
Posted inPackaging News, Produce News, Southwest
MountainKing Introduces 3-Pound Mesh Bags For Potatoes
Houston, Texas-based MountainKing has introduced new, 3-pound mesh bags of its baby-sized red and gold potatoes designed to generate a higher ring for retail grocers while providing shoppers with a larger, yet still manageable product size for summer cook outs, potato salads and other dishes associated with the season. “It’s well documented that small potatoes […]
Posted inProduce News, Executive News, Midwest
Revol Greens Adds Key Leadership Roles
Owatonna, Minnesota-based Revol Greens has hired Kathy Flores as chief of staff and Amanda Crews as VP of people (human resources). Both bring decades of experience and proven results to the company. “I admire their impressive backgrounds and the impact they will make within our rapidly growing organization,” said Michael Wainscott, Revol Greens CEO. “We’ve hand-selected […]