Coborn’s has hired Tom Williams as director of produce and floral merchandising, reporting to VP of Fresh Merchandising Emily Coborn. As director of produce and floral, Williams will develop and lead the implementation of produce and floral merchandising strategies for the company’s various retail divisions, including Coborn’s, Cash Wise, Marketplace Foods and CobornsDelivers. He will […]
Category: Produce News
Brookshire Brothers Celebrates Canyon Lake, Texas, Opening
Brookshire Brothers says the Canyon Lake, Texas, community showed up in big numbers on Feb. 3 for its new store’s soft opening there. The ribbon was officially cut today (Feb. 10) during a ceremony that featured the local high school band, prizes and sampling. The grocer said the event kicked off of a month of grand […]
PMA Fresh Connections 2016 World Tour Announced
Fresh produce and floral professionals from across the supply chain and around the world will gather during the 2016 Produce Marketing Association (PMA) Fresh Connections World Tour. The tour will kick off in Shanghai, China, in March and end in Santiago, Chile, in November. Overall, the tour includes stops in five of the seven continents […]
NatureFresh Farms Breaks Ground For Phase II In Ohio
With the first crop of OhioRed tomatoes to be picked in late February, NatureFresh Farms says it has broken ground on Phase II of its Delta, Ohio, greenhouse facility. Like Phase I that was completed in late November 2015, Phase II will be 15.30 acres in size. It will be completed this summer. “The support […]
NMSU Researchers Work To Increase Produce Sales In Grocery Stores
by Terrie Ellerbee/associate editor New Mexico State University College of Business marketing professors Collin Payne and Mihai Niculescu have been looking for ways to encourage shoppers to spend more of their food dollars on fresh produce. They are co-directors of NMSU’s Consumer Behavior Laboratory, which is equipped with eye-tracking software, a virtual grocery store and […]
Pear Bureau Northwest Launches Redesigned Trade Website
On behalf of nearly 1,600 growers of Northwest pears, Pear Bureau Northwest has introduced a redesigned trade website focused on “the business of pears.” Providing pear category resources from crop information to training and marketing support, this mobile- and tablet-ready website provides a localized tool kit for growing pear category sales. “We have conducted a […]
Report: Q3 Sales Of ‘eat brighter!’-Branded Products Up Among 78% Of Suppliers
Results from a recent survey administered by Produce Marketing Association’s (PMA) Research Center show eat brighter! growing in presence, with 78 percent of suppliers reporting an increase in sales of products branded with eat brighter! during the third quarter of 2015. The study also finds increased activity over this period among grower-shippers and promotional boards […]
Disney Is Using ‘The Force’ For Good
by Terrie Ellerbee/associate editor Since 2006, the goodies in Walt Disney Co. parks haven’t been as fatty, sweet or salty as they once were. That’s when the company updated its nutritional standards. The better-for-you change became no less than a guiding force for the organization, said John King, VP of licensing, consumables and Disney consumer […]
