In late 2024, Superfresh Growers launched a new organic packaging line to attract families, find homes for smaller apples and share its passion for sustainable farming. As Earth Day approaches, the company is taking the time to highlight its new product. “We had a mission to make organic apples more appealing to children. We realized […]
Category: Produce News
Spring Into Summer As Preparations Begin For Biggest Veggie Season
As we move into the second quarter of the year, the longer days and warmer weather signal the arrival of peak production season. With daylight savings and tax season behind us, it’s time to refresh, reorganize and prepare for the busiest quarter of the year. At Crazy Fresh, we know that success in Q2 sets […]
Grocers Can Position Florida’s Peak-Season Produce As Part Of Assortment Strategy
Positioning Central Florida’s peak-season produce as a fundamental part of their assortment strategy offers grocers an opportunity to enhance revenue and attract customers seeking locally sourced, high-quality options. Susie McKinley, director of the division of marketing and development at the Florida Department of Agriculture and Consumer Services, underscored the importance of aligning procurement with periods […]
Viva Fresh Concludes Sold-Out Anniversary Expo With Record Attendance
The 2025 Viva Fresh Expo marked its 10th anniversary April 11-13 with a sold-out show floor and 2,760 attendees, including 438 buyers, at the Marriott Marquis in downtown Houston. The show opened with a keynote speech from José Hernández, a former migrant farm worker who became a NASA astronaut. More than 100 people waited in […]
Healthy Family Project Celebrates 9-Year Partnership With AWG
Healthy Family Project has begun its 2025 Produce for Kids campaign in Associated Wholesale Grocers’ (AWG) Springfield and Gulf Coast divisions, marking a nine-year partnership dedicated to promoting healthier families and supporting communities in need. Through this year’s campaign, participating produce partners are collectively donating 170,000 meals to local Feeding America food banks. Shoppers will […]
Save Mart Is Official Partner Of San Joaquin Asparagus Festival
Save Mart will serve as an official partner of the 39th annual San Joaquin Asparagus Festival, taking place April 11-13 at the fairgrounds in San Joaquin County, California. The community event draws large crowds each year in celebration of spring, with local fresh produce, vendors, live music, carnival rides, a petting zoo and family fun. […]
GrubMarket Acquires Delta Fresh Produce
GrubMarket has completed the acquisition of Nogales, Arizona-based Delta Fresh Produce, a distributor of tomatoes, cucumbers, peppers, grapes, watermelons and various other fresh produce commodities from Mexico. Delta Fresh manages an extensive farming and distribution network across Mexico, including more than 900 acres of open-field production, 1,400 acres of indoor production and packing facilities across Baja, Sonora, Sinaloa and Central Mexico. […]
Food Lion Feeds Donates 14.8M Meals During Annual Orange Bag Campaign
Food Lion Feeds’ seventh annual Orange Bag campaign, in collaboration with customers, provided the equivalent of more than 14.8 million meals to address food insecurity. The campaign, which ran from Feb. 26-March 18, benefits Feeding America and local partner food banks throughout Food Lion’s 10-state operating area. Through this initiative, customers help address food insecurity […]
