Tree Top, a farmer-grown, farmer-owned cooperative and producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging. Known for its apple sauces and juices, the brand’s new look aims to appeal to consumers and stand out on retail shelves. As part of the initiative, Tree Top updated […]
Category: Produce News
Posted inProduce News, News, West
Altar Produce Expands Specialty Vegetable Offerings
Altar Produce, a Calexico, California-based leader in the production and marketing of premium vegetables, has begun an expansion of its specialty vegetable offerings, reinforcing its commitment to innovation, quality and customer-driven solutions. As part of this growth initiative, Altar Produce is beginning a growth on its year-round green onion program, designed to meet the rising […]
Expert Article
North Coast Organic Debuts Modern Packaging For Iconic Apple Line
North Coast, a trusted name in premium apple products for over a century, is proud to unveil a bold new look for its lineup of organic apple juices, applesauce, and apple cider vinegar. While the packaging is new, what’s inside remains the same: the fresh, clean, and pure taste of whole organic apples. With this […]
Posted inProduce News, Association News, National, News
IFPA To Unveil Public Policy Agenda At Washington Conference
As policymakers and industry leaders prepare to gather June 9-11 for The Washington Conference in Washington D.C., the International Fresh Produce Association (IFPA) is setting the stage for critical policy discussions impacting the fresh produce and floral industries. With a focus on labor, food safety, nutrition, trade and the Farm Bill, IFPA leads advocacy efforts to […]
Posted inProduce News, Association News, News, Southeast
SEPC Seeks Nominations For The Unseen Hero Award
The Southeast Produce Council (SEPC) is accepting nominations for The Unseen Hero Award, a special recognition honoring those who work behind the scenes to keep the produce industry moving forward. Whether in growing, shipping, packing, retail or foodservice, these unsung heroes make a lasting impact without seeking the spotlight. Award criteria Nominees should exemplify: Dedication […]
Posted inProduce News, Association News, National, News
IFPA Encourages Science-Based Standards To National Organic Standards Board
The International Fresh Produce Association (IFPA) has submitted comments to the National Organic Standards Board highlighting priority issues for the organic fresh produce sector. The comments were in response to a feedback request from NOSB’s Spring 2025 Work Agenda. Developed in consultation with the association’s organics committee, the comments emphasize the need for practical, science-based […]
Posted inProduce News, News, Stater Bros. Markets, West
Stater Bros. Markets Expands Partnership With IFCO
Stater Bros. Markets, the largest privately-owned supermarket chain in Southern California, has expanded its long-term partnership with IFCO, a global leader in reusable packaging solutions for fresh food. As part of the multi-year agreement, Stater Bros. will broaden its use of IFCO reusable packaging containers (RPCs) across a wider range of fresh fruits and vegetables. […]
Posted inProduce News, Market Profile, News, Southeast
Florida’s Watermelon Heartland Prepping For Start Of Sweet Season
Florida, particularly Central Florida, is a major watermelon-producing region, providing the sweet summer fruit to grocers across the Southeast and beyond. The Shelby Report of the Southeast recently visited with Lee Wroten, VP of Lakeland, Florida-based Global Produce Sales, to learn more about what makes this growing region special and how this year’s crop is […]