Covid-19 continues to take a toll on the United States and countries across the globe. Many businesses are taking action to help their communities, whether through donations or services. In the Midwest, the Produce Alliance has started a produce giveaway for local hospitals; Drake’s Organic Spirits is producing hand sanitizer for first responders and Polar […]
Category: Produce News
DMA Solutions Offers Free Communications To Brands, Marketers
Dallas, Texas-based DMA Solutions now is offering companies within the fresh food space a free communications consultation to position consumer messaging and communications during this unparalleled time. The spread of Covid-19 and frequent shutdowns have people talking about fresh produce and food more than ever. Each and every day, DMA Solutions is at the forefront […]
Fresh Del Monte Produce Appoints Elana Gold As CMO
Coral Gables, Florida-based Fresh Del Monte Produce has named Elana Gold as VP and chief marketing officer (CMO). In this role, Gold will lead Fresh Del Monte’s global marketing functions, executing global, regional and local marketing strategies aimed at delivering long-term and sustainable business growth for the iconic brand. She will report to Fresh Del […]
Wish Farms Supplies Local Food Banks Amid Covid-19 Pandemic
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms is aiding local food banks during the Covid-19 pandemic. “The need is urgent. We have seen double the amount of people we normally see since the crisis began. With stores having a hard time keeping shelves stocked, our organization’s usual supply chain […]
Protected: Standardizing Banana Quality Across Multiple Retail Locations
There is no excerpt because this is a protected post.
Fresh Produce Sales Up 33.9% Amid Increase In Covid-19 Cases
by Anne-Marie Roerink/210 Analytics LLC As coranavirus social distancing measures are tightening and the number of confirmed cases are growing, retail sales are surging. Shoppers are stocking up on staples and fresh foods. 210 Analytics analyzed the sales results, provided by IRI. Total store sales increased 62.5 percent over the week ending March 15, with […]
California Avocado Commission Unveils New Ad Campaign
The California Avocado Commission (CAC) has unveiled a new advertising campaign and marketing program to support this season’s California avocado crop. CAC’s new advertising campaign began in March with a combination of traditional and digital media in the West and a focus on California. “The commission’s new advertising campaign theme is ‘The best avocados have […]
SE Businesses Help Out, Perdue Farms Associate Positive For Covid-19
As President Donald Trump has extended stay at home guidelines until April 30 in an effort to mitigate the spread of Covid-19, many American small businesses will remain closed. Those businesses that are essential, including grocery stores and suppliers, are reaching out to help in any way they can. In the Southeast, Publix is giving […]
