Gristedes has joined the Allegiance Retail Services Cooperative. Gristedes, owned by Red Apple Group of New York City, is the 30th member of the cooperative and increases the number of stores serviced by Allegiance to 120. Gristedes operates 23 stores in the New York metro market. “Strategically aligning the Gristedes business with Allegiance in the New York […]
Category: Private Label Brands
Kroger Names Phipps VP Of Branding, Marketing, Our Brands
The Kroger Co. has named Gil Phipps, currently VP of Our Brands, to VP of branding, marketing and Our Brands, effective Aug. 15. Phipps joined the company in 2012 and led the transformation of Our Brands by evolving existing brands and introducing new brands that resonate with customers, says Kroger. “Through elevating recipes and product formulations, inserting personality into […]
Kroger Launching ‘Dip’ Apparel Brand With Fashion Designer Joe Mimran
The Kroger Co. has developed a new apparel brand, Dip, in partnership with fashion designer Joe Mimran. Known for the Club Monaco, Joe Fresh and Pink Tartan brands, Mimran brings 30 years of industry expertise to the exclusive clothing line that “makes effortless style easy and affordable to achieve,” says Kroger. “We’ve worked closely with Joe […]
URM Launches Its First Exclusive Product Brand—Merchant’s Craft Beverages
Spokane, Washington-based URM Stores is rolling out its first exclusive product brand, Merchant’s Craft. The new brand of beverage products will replace Western Family brand soda, sparkling water and mixers at URM-supplied stores in the Northwest. The official launch date for Merchant’s Craft is June 1, though the products were available at some retail stores […]
Acosta: Mix Of National, Private Label Brands Key To Retailer Success
As the brick-and-mortar grocery industry faces increasing competition from all angles, an effective brand strategy can be the key to sustained success for retailers. Shoppers turn to different brands for different needs and seek a balance when it comes to retailers and brand offerings, according to Acosta—a full-service sales and marketing agency for the consumer packaged […]
New ShopRite Trading Company Brand Created For Artisanal Foods
ShopRite is debuting a new premium store brand, ShopRite Trading Company, comprising “artisanal foods inspired by a variety of world cuisines.” The line includes both imported and domestically sourced foods and is available exclusively at all the more than 270 ShopRite stores in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania. Described by the […]
PCC Community Markets Commits To Improving Chicken Welfare
PCC Community Markets (PCC), a Seattle-based community-owned food market, is committing to improve the welfare of chickens raised for meat by meeting the standards of Compassion in World Farming’s Better Chicken Initiative (BCI) and the Joint Animal Protection Organization Statement on Broiler Chicken Welfare. PCC says it is the first retailer in the country to comprehensively address broiler chicken […]
Giant Food Launches Taste Of Inspirations Premium Product Line
Giant Food of Landover, Maryland, is launching Taste of Inspirations, its newest line of premium food products. The line includes more than 85 handcrafted items now available at all 166 Giant stores. The new line joins Giant’s other store brands, including Nature’s Promise organic and free-from items, and Etos, which are described as affordable premium personal […]
