The entire lineup of products under the Aldi-exclusive brand of meats, Never Any!, has earned the Good Housekeeping Seal, a symbol of quality assurance and consumer protection since 1909. All meats in the Never Any! line are certified by the USDA as raised antibiotic-free, with no added hormones or steroids, and no animal byproducts (vegetarian fed). “The Aldi Never […]
Category: Private Label Brands
PLMA Honors 53 Products With 2018 Salute To Excellence Awards
Grocery retailers across the country are turning to innovative store brands products to attract loyal shoppers as competition heats up between brick-and-mortar and online retailers, says the Private Label Manufacturers Association (PLMA). “Gone are the days when supermarkets offered only commodity products that imitated national brands,” the organization adds. This trend is evident in PLMA’s […]
Kroger Clothing Line Heads To Stores Nationwide
The Kroger Co.’s new style brand, Dip, is rolling out nationwide to 300 Fred Meyer and Marketplace format stores. “Dip creates a new experience for our customers, focusing on a thoughtfully designed and curated collection that is simple, stylish and affordable,” said Christina Groth, Kroger’s VP of general merchandise. “During the product development process, we were intentional […]
Gristedes Joins Allegiance Retail Services To Improve Offerings
Gristedes has joined the Allegiance Retail Services Cooperative. Gristedes, owned by Red Apple Group of New York City, is the 30th member of the cooperative and increases the number of stores serviced by Allegiance to 120. Gristedes operates 23 stores in the New York metro market. “Strategically aligning the Gristedes business with Allegiance in the New York […]
Kroger Names Phipps VP Of Branding, Marketing, Our Brands
The Kroger Co. has named Gil Phipps, currently VP of Our Brands, to VP of branding, marketing and Our Brands, effective Aug. 15. Phipps joined the company in 2012 and led the transformation of Our Brands by evolving existing brands and introducing new brands that resonate with customers, says Kroger. “Through elevating recipes and product formulations, inserting personality into […]
Kroger Launching ‘Dip’ Apparel Brand With Fashion Designer Joe Mimran
The Kroger Co. has developed a new apparel brand, Dip, in partnership with fashion designer Joe Mimran. Known for the Club Monaco, Joe Fresh and Pink Tartan brands, Mimran brings 30 years of industry expertise to the exclusive clothing line that “makes effortless style easy and affordable to achieve,” says Kroger. “We’ve worked closely with Joe […]
URM Launches Its First Exclusive Product Brand—Merchant’s Craft Beverages
Spokane, Washington-based URM Stores is rolling out its first exclusive product brand, Merchant’s Craft. The new brand of beverage products will replace Western Family brand soda, sparkling water and mixers at URM-supplied stores in the Northwest. The official launch date for Merchant’s Craft is June 1, though the products were available at some retail stores […]
Acosta: Mix Of National, Private Label Brands Key To Retailer Success
As the brick-and-mortar grocery industry faces increasing competition from all angles, an effective brand strategy can be the key to sustained success for retailers. Shoppers turn to different brands for different needs and seek a balance when it comes to retailers and brand offerings, according to Acosta—a full-service sales and marketing agency for the consumer packaged […]
