Bentonville, Arkansas-based Walmart has introduced bettergoods, its largest private brand launch in 20 years. “Today’s customers expect more from the private brands they purchase. They want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, SVP of private brands, food […]
Category: Private Label Brands
Posted inGiant Food, Corporate Store News, Northeast, Private Label Brands
Giant Food Reduces Prices On Private Brand Products
Giant Food, a greater Washington, D.C. regional grocery chain, has lowered prices on hundreds of items within its private brand selection, which includes the Giant brand, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion and CareOne. Additionally, Giant has expanded its Flexible Rewards loyalty program enabling customers to earn two times the points for […]
Posted inPrivate Label Brands, Center Store, Northeast, Wakefern
Wakefern Food Corp. Expanding Paperbird Blue Line
Wakefern Food Corp. is expanding its Paperbird Blue line, part of the cooperative’s Paperbird Own Brands of cleaning and paper products. The new product line features soaps and detergents that are plant-based, allergen-free and do not have dyes, fragrances, parabens and phthalates. They also include recycled packaging. Some products carry the voluntary USDA Certified Biobased […]
Posted inPrivate Label Brands, Midwest, Wholesaler/Distributor News
AWG’s Always Save Brand Celebrates 40th Anniversary
Associated Wholesale Grocers is celebrating the 40th anniversary of its opening price point private brand, Always Save. In 1984, AWG debuted the line with 140 pantry staples, including peanut butter, jelly, marshmallows and condiments. By the end of the year, Always Save had grown in popularity. Now 40 years later, the brand portfolio boasts more […]
Posted inPrivate Label Brands, Albertsons, Association News, Northeast
PLMA Sets Keynote, Speaker Lineup For Upcoming Conference
Brandon Brown, SVP of Own Brands at Albertsons Cos., will be the keynote speaker at the PLMA 2024 Annual Meeting and Leadership Conference, set for March 20-22 in San Antonio. With a focus on trends, the gathering at the Hyatt Regency San Antonio Riverwalk brings together manufacturers, retailers and others to gain insights, knowledge and […]
Posted inPrivate Label Brands, Midwest, Wholesaler/Distributor News
SpartanNash Introduces ‘Finest Reserve’ Private Label Brand
SpartanNash has introduced its new private label brand, Finest Reserve by Our Family. The Finest Reserve line uses fresh and authentic ingredients to create gourmet flavors. The new private label is an extension of Our Family, SpartanNash’s flagship brand, that has captured the attention of the company’s customer base. The collection is a curated offering of […]
Posted inAlbertsons, Packaging News, Private Label Brands, West
Albertsons Introduces Signature SELECT Mix + Match Meal Solution
Albertsons Companies has introduced its newest Own Brand innovation: the Signature SELECT Mix + Match meal solution. Designed to save customers time in the store and in the kitchen, this new line of frozen entrees, sides and veggies cook together in one standard oven at 375 degrees for about 35 minutes. Available at 1,900 Albertsons Cos. […]
Posted inPrivate Label Brands, Feature, National
IGA CEO Says Quality, Marketing Help Lift Private Label Offerings
The perception of private label or store brand products in the grocery industry has changed over the years. Many shoppers think of private labels as items that sit next to national brands on the grocery shelf but cost less. IGA President and CEO John Ross views them as “anything that you manufacture or sell to your […]