Award-winning, multi-platinum singer Mary J Blige will be performing at a private pre-Grammy event on Thursday, Feb. 9, to celebrate the partnership of Belvedere, the world’s first super premium vodka, and (RED). The exclusive performance will be followed by a private party at Bardot, Los Angeles, to help raise awareness around HIV/AIDS and emphasize the […]
Category: Grocery News
Hostess Rolls Out New Chocolate Creme Twinkies
Irving, Texas-based Hostess is giving consumers another way to celebrate Valentine’s Day this year with the launch of new Chocolate Creme Twinkies. Following a special limited-edition offering of the treat last spring, the golden cakes’ signature creme filling is getting a chocolate-y makeover just in time for the sweetest holiday of the year—and the flavor […]
‘The Biggest Loser’ Plans To Win Big With Fruits, Vegetables
“The Biggest Loser” brand will debut this fall in produce departments nationwide, thanks to a multi-year licensing agreement between Giraffe Interactive and NBCUniversal Television Consumer Products Group. The goal of the agreement is to create promotional programs that leverage the power of The Biggest Loser as a lifestyle brand to promote the increased sale of […]
Better Whey of Life Launches New Whey-Infused Greek Yogurt
Evanston, Ill.-based Tula Foods Inc.®, a healthy foods manufacturer, has launched Better Whey of Life® (BWoL), the first all-natural brand of Greek yogurt made with whey protein from grass-fed cows. Hitting regional shelves in Chicago, Denver and San Francisco are six “twist-on-the-familiar” varieties: blackberry pomegranate, strawberry goji berry, raspberry white grape, acai mixed berry, vanilla […]
Select 55 Introduces New 35- and 32-Calorie Packages
Select 55 now is introducing smaller-sized cans and bottles. Available at retailers nationwide, Select 55 “Little Lights” include sleek 8-oz., 35-calorie cans available in 12 packs; and 7-oz., 32-calorie clear glass bottles available in 6 packs. Select 55 offers a clean, crisp taste with fewer calories for adult beer drinkers. The new smaller-size cans and […]
Sweeten Valentine’s Day With Korbel Champagnes
Red roses, with their message of love, may always be the No. 1 Valentine’s Day gift, but sweet libations are clearly gaining ground, according to Korbel Champagne Cellars of California. Korbel Sweet Cuvee and Sweet Rose—produced using the time-honored methode champenoise (in which the bubbles are created by secondary fermentation in the bottle)—are a newer […]
First Icelandic Craft Beer Arrives in U.S., California First
Einstök Ölgerd, an Icelandic craft brewery, has sent the first shipment of its ales to the United States. Initially, an Icelandic White Ale, Pale Ale and Toasted Porter will be distributed in California in a partnership with Wine Warehouse, one of the largest distributors in the U.S. Located just 60 miles south of the Arctic […]
Multi Grain Cheerios Peanut Butter Hits Shelves
General Mills has added to its popular Cheerios line with new Multi Grain Cheerios® Peanut Butter cereal. The first line extension of the Multi Grain Cheerios brand has five whole grains and 110 calories per serving. In addition, it provides 16g of whole grain per serving (at least 48 grams recommended daily). “We wanted to […]
