Heineken USA and its Tecate brand have assumed the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. The official sponsorship and its associated activations reflect the […]
Category: Grocery News
Posted inMeat/Seafood/Poultry, Home Page Slider, Southwest
Tyson Foods Names Banuelos As Senior Brand Manager
Tyson Fresh Meats, Inc., the beef and pork subsidiary of Tyson Foods, Inc., has announced that Britney Banuelos has joined the organization as senior brand manager. In her role, Banuelos will be responsible for leading marketing efforts on beef and pork programs, including brand positioning, new product development, cooperative sales tools and multichannel marketing campaigns. […]
Posted inPlant-Based News, Home Page Slider, West
Impossible Foods Secures Child Nutrition Label For Impossible Burger
Redwood City, California-based Impossible Foods has secured Child Nutrition Labels for its Impossible Burger products, clearing a hurdle towards widely entering the school market this fall. CN Labels are voluntary food crediting statements authorized by the USDA that make it easier for schools participating in federal Child Nutrition Programs, including the National School Lunch Program and School Breakfast Program, […]
Posted inBeverage News, Amazon Fresh, Home Page Slider, Southeast, Whole Foods
Banana Wave Adds New Flavor To Its Line Of Plant-Based Banana Milks
Boca Raton, Florida-based Banana Wave has launched its latest banana milk offering, Banana Wave Unsweetened Original. Dedicated to providing consumers with a satisfying and nutritious non-dairy milk alternative, the newest flavor features the signature base of fiber-rich oat milk and whole bananas with a touch of Madagascar vanilla, now with zero added sugar. Packed with […]
Posted inBakery News, Home Page Slider, West
Dave’s Killer Bread Launches New Righteous Rye Flavor
Building on the success of its top-selling loaves, bagels, buns and English muffins, Dave’s Killer Bread, headquartered in Milwaukie, Oregon, has added another flavor to the lineup with Righteous Rye, now available nationwide. Loaded with signature DKB taste and texture, Righteous Rye delivers 10 grams of whole grains, 5 grams of protein, 3 grams of fiber […]
Posted inMeat/Seafood/Poultry, National
See Why More Meat Consumers Are Hopping On Board Charcuterie Trend
Sponsored content by Michael Uetz / managing principal, Midan Marketing, a strategic meat marketing, research and communications agency since 2004 From 15th century French origins to social media phenomenon – charcuterie has made an impressive and visually pleasing comeback. Charcuterie boards traditionally feature a curated selection of cured meats and cheeses alongside noshes like […]
Posted inCenter Store, Home Page Slider, Northeast
Bic Partners With Snoop Dogg And Martha Stewart For Ad Campaign
Bic has teamed up with entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart and Marquee Brands to launch a new advertising campaign for Bic EZ Reach. The partnership, which extends into 2022, begins when the duo lights up the digital screen in “Pass It,” available across streaming TV networks, streaming music platforms, social media […]
Posted inMeat/Seafood/Poultry, Home Page Slider, Southwest
Tyson Foods Opens First Pilot Clinic To Promote Culture Of Health
As part of efforts to boost the overall health and wellness of its workforce, Springdale, Arkansas-based Tyson Foods is partnering with Marathon Health to pilot seven “Bright Blue” health centers near company production facilities. The health centers will give Tyson team members and their families easier access to high-quality healthcare and, in most cases, at no cost. […]