Posted inDairy News, Midwest

Prairie Farms Commemorates National Dairy Month

Edwardsville, Illinois-based Prairie Farms is commemorating National Dairy Month with a video social media campaign. With more than 700 farm families in America’s heartland, Prairie Farms is highlighting the importance of recognizing their contributions to helping feed American families.   National Dairy Month started as a way to distribute extra milk during the warm months of summer. The commemoration […]

Posted inDairy News, Northeast

Weis Markets Celebrates National Dairy Month

Lewisburg, Pennsylvania-based Weis Markets, Pennsylvania Dairymen’s Association, Feeding Pennsylvania and American Dairy Association North East is celebrating National Dairy Month with the kickoff of the “Fill A Glass With Hope” campaign. The June 1 event at Weis Markets in Lewisburg featured appearances from Pennsylvania Agriculture Secretary Russell Redding, former Pittsburgh Steelers star Charlie Batch and local dairy […]

Posted inDairy News, West

Tillamook County Creamery Bringing Back ‘Creamier’ Campaign

Tillamook, Oregon-based Tillamook County Creamery Association is bringing back the “Partnership for Creamier Ice Cream” for another summer.  The PCIC was founded in 2021 to ensure every scoop or cone of ice cream has more cream and better ingredients. The organization has partnered with actress, comedian and author Jenny Slate to promote its creamy ice cream and […]

Posted inDairy News, West

California Milk Advisory Opens Dairy Innovation Competition

The California Milk Advisory Board has announced the return of its annual dairy innovation competition for the fourth consecutive year. The 2022 Real California Milk Excelerator, created in partnership with innovation consultancy VentureFuel, brings a focus to accelerate any dairy-based product from traditional consumer food and beverage items to textiles and haircare. The CMAB is […]

Posted inBeverage News, Northeast

Rockstar Energy Drink Debuts First Hispanic Equity Campaign

Purchase, New York-based Rockstar Energy Drink has unveiled its ad campaign, “Poder Para Mi Gente (Power for My People),” its first Hispanic equity effort spotlighting young Hispanics inspired by their heritage. “This is a huge moment for Rockstar Energy Drink, which has a long heritage of creating beverages that Hispanics love. With this campaign, we applaud those who […]