Posted inFrozen Food, Home Page Slider, West

Virtual Reality Campaign, New Flavors By F’real Foods

F’real​ Foods just announced a brand relaunch, bringing a new line of shakes and a virtual reality campaign, Choose Your Alternate F’reality. Emeryville, California-based F’real is the maker of on-the-go, blend-it-yourself frozen beverages, and the company’s new line of shakes meet three emerging trends – no/low sugar, protein and plant-based alternatives. New protein shakes are […]

Posted inFrozen Food, Home Page Slider, West

SoCal Frozen & Refrigerated Foods Council Names Scholarship Winners

The COVID-19 pandemic caused the cancellation of the annual Foundation Golf Tournament of the Southern California Frozen & Refrigerated Foods Council (SCFRC) on May 19, where the year’s scholarship recipients are usually released. However, the council is recognizing the 25 scholarship winners and has announced that the Foundation awarded scholarships totaling $59,750. The SCFRC Scholarship […]

Posted inFrozen Food, Amazon Fresh, Home Page Slider, West, Whole Foods

Kashi GO Launches New Protein-Packed Waffles For Frozen Food Aisle

Solana Beach, California-based Kashi recently launched new protein-packed waffles as part of its GO product line. Kashi GO is focused on protein, making these new Non-GMO Project Verified protein waffles from a mixture of cage-free eggs, hemp seeds, soy and whey protein. With flavors ranging from Wild Blueberry, Vanilla Buttermilk and Cinnamon Brown Sugar, these […]

Posted inFrozen Food, Home Page Slider, Midwest

Path Of Life Partners With Brokerage Firm Yin Yang Naturals

Path of Life, makers of frozen quinoa, rice and veggie blends, has reached a preferred partner agreement with Yin Yang Naturals, a food brokerage firm focused on natural and organic products. This collaboration will allow for Path of Life products to become more widely available by growing the brand’s distribution and SKU dominance in grocery […]

Posted inYear In Review - 2020, Frozen Food, Home Page Slider, Midwest

MIDWEST: Nestlé Introduces New Life Cuisine, Improves Lean Cuisine Portfolio

Nestlé is introducing Life Cuisine, a new brand delivering meal solutions for those who like to eat well. Over the years, the definition of wellness has evolved from calorie-conscious eating to a more holistic approach that extends well beyond just what’s on your plate. Once-niche dietary trends like gluten free and meatless meals also have […]

Posted inFrozen Food, Home Page Slider, Southwest

WisePies Pizza Partners with Kroger Co. For Southwestern Distribution 

Albuquerque, New Mexico-based WiseChoice Foods has formed an ongoing distribution partnership with Kroger brand grocery stores for its new bake-at-home WisePies Pizza product line starting the week of June 15. WiseChoice Foods LLC is a certified minority-owned and female-operated company and is the first and only frozen pizza company from New Mexico. WisePies Pizza features 10.25-inch pizzas […]