Hayward, California-based Columbus Craft Meats has announced its new integrated marketing campaign – the “Like This” campaign. “Like This” shows consumers how they can use Columbus brand products to create charcuterie boards and bites. The campaign offers inspiration through easy charcuterie builds to deliver elevated experiences. Many of the featured flavor combinations are part of the new Perfect Charcuterie Bite […]
Category: Deli News
Johnson Appointed As IDDBA’s Events VP
The International Dairy Deli Bakery Association has appointed Jeremy Johnson to the newly created role of VP of events. Johnson most recently served as IDDBA’s VP of education. The VP of events role combines IDDBA’s meetings and exhibit functions. In his new role, Johnson will oversee operations of IDDBA’s trade show and the organization’s meeting […]
Van’s Kitchen Debuts New Sustainable Packaging
Dallas, Texas-based Van’s Kitchen, an egg roll manufacturing brand, has announced it is bringing a fresh rebrand for its entire line, debuting new sustainable packaging that showcases its traditional roots. This update comes ahead of a growth projection for the brand in 2022, with recent distribution gains in retailers like Publix, Walmart, Kroger and Giant […]
Van’s Kitchen Named Refrigerated Food Processor Of The Year
Dallas, Texas-based Van’s Kitchen, a women- and minority-owned egg roll manufacturer, has been named the Refrigerated Food Processor of the Year by Refrigerated and Frozen Foods Magazine. “We are honored to be recognized by this award. It affirms all the hard work we’ve done and reflects the investment in our company and people. And the growth […]
North Country Smokehouse Expands Organic Offering
Claremont, New Hampshire-based North Country Smokehouse has introduced two new organic hams to its retail lineup: Applewood Smoked Ham Steak and Petit Ham. “Consumers want convenient, modestly portioned pack sizes and that’s hard to find in the ham category,” said Mike Kelly, VP of business development and national sales at North Country. “Couple that with […]
Van’s Kitchen Celebrates Lunar New Year With Promotions And Activities
Dallas, Texas-based Van’s Kitchen, an egg roll manufacturing brand, will celebrate the Lunar New Year by promoting education, diversity and inclusion. The annual holiday is celebrated from Feb. 1-15 and marks the Year of the Tiger, a symbol of ambition, courage, enthusiasm and adventure. In 1986, Vietnamese immigrants and founders Van and Kim Nguyen built Van’s Kitchen […]
IRI Report Discusses 2021 Deli, Dairy, Bakery Statistics
The IRI has released a new deli, dairy and bakery report, highlighting the highs and lows that the industry endured toward the end of 2021. The report claims that the fourth quarter of 2021 was disrupted by high levels of COVID-19 cases, high inflation and continued supply chain challenges. “Americans are very aware of inflation, with […]
IDDBA Welcomes Prach As Education Director
The Madison, Wisconsin-based International Dairy Deli Bakery Association welcomes Heather Prach as its new education director. Prach comes to the association with retail experience in both operations and as a supplier. Most recently she helped large retailers and entrepreneurs alike with branding and marketing as a key account manager for Yerecic Label. Prach transitioned an […]
