Dr Pepper Snapple Group and the McCombs School of Business at The University of Texas at Austin have embarked on a novel program to grow one of the company’s iconic brands. DPS has tapped a pair of the university’s MBA students to serve as brand consultants for Yoo-hoo and bring a fresh, innovative approach to […]
Category: Center Store
Heinz Ketchup with Balsamic Vinegar Now a Standard Offering
As a result of consumer fanfare surrounding a recent limited time offering, Heinz Ketchup Blended with Balsamic Vinegar will join the brand’s standard line-up of ketchup offerings. The product is the first new flavor from Heinz Ketchup in nearly a decade. Heinz Ketchup Blended with Balsamic Vinegar uses traditional Heinz variety tomatoes and Heinz’s special […]
IHOP Brings Full Line of Syrups to Grocery Shelves
IHOP has launched IHOP at Home® Syrups, a full line of syrups featuring Original, Lite, Sugar Free, as well as signature Rooty Tooty Fresh ’N Fruity® Strawberry and Rooty Tooty Fresh ’N Fruity Blueberry. “The launch of our new IHOP at Home Syrups marks another phase in our strategy to further bring IHOP awareness to […]
Life Savers Celebrates 100th Anniversary
Life Savers is turning 100 years old and, to celebrate a century of sharing simple but meaningful connections between people, the iconic brand is giving back to charities that matter to its fans. The giving campaign, called Connect for a Cause, works like this: people can participate by entering the code on specially-marked 100th anniversary […]
Hershey’s Kisses Declared America’s Favorite Chocolate
Americans have a sweet tooth and proclaim chocolate candies as their favorite indulgence, according to the just released 2012 Harris Poll EquiTrend (EQ) study, an annual study of brand equity, conducted by Harris Interactive. In the perennial battle of the brands, Hershey’s Kisses is the top ranked chocolate candy brand for the fifth time in […]
Kraft Recalls Single Code Date Of Planters Cocktail Peanuts
Kraft Foods Group Inc. is voluntarily recalling one code date of Planters Cocktail Peanuts sold in 12-oz. canisters (code date 09-Jan-14, UPC 2900007212) because there is a possibility that the product was exposed to water not intended for use in food during the production process. Consumers can find the code date on the bottom of […]
MOM Brands Invests in Lighting at Utah Cereal Plant
MOM Brands™ has invested in a more sustainable and efficient lighting program at its Tremonton, Utah-based cereal plant. The program was contracted to Murphy Energy Systems in Milwaukee, according to MOM Brands. The energy-saving renovation entailed upgrading and retrofitting all interior and exterior lighting. It also included the implementation of lighting controls to dramatically reduce […]
Malt-O-Meal Co. Changes Corporate Name To MOM Brands
Malt-O-Meal® Co. has introduced its new MOM Brands™ corporate name and identity in a move to better showcase its growing house of brands to retailers and consumers, and to better reflect the company that it is today, according to a news release. With the introduction of the MOM Brands corporate name, the company will reinforce […]
