St. Louis, Missouri-based Madrinas Coffee continues to convert sales of its cold brew coffee to a growing digital audience. While direct-to-consumer online sales remain strong for the brand, feedback from its digital audience indicated more retail availability was needed across California, Florida and Texas. The expansion into Walmart stores is the brand’s response to this feedback […]
Category: Beverage News
Bud Light Elevates Transparency In Beer Industry With New On-Pack Ingredients Label
Bud Light became the first beer in the U.S. to add a comprehensive on-pack serving facts and ingredient label with the Jan. 11 unveiling of a new secondary packaging design that will hit stores in February. Bud Light says that as “America’s No. 1 light lager,” it is looking to “elevate the beer category” with its […]
Southern Glazer’s Wine & Spirits Promotes Key Executives
Southern Glazer’s Wine & Spirits has made changes to its East Region executive team effective immediately. Walter Cowell, most recently the VP of commercial operations for Florida, has been promoted to EVP and GM of Mid-Atlantic, responsible for the Maryland, D.C. and Delaware markets. In this new role, he will report to Gene Sullivan, president, East […]
Heineken USA Debuts Alcohol-Free Malt Beverage
Heineken USA, a White Plains, New York, company, has launched Heineken 0.0, an alcohol-free malt beverage containing 69 calories per bottle. The label has been turned blue to match the color associated with the alcohol-free category globally. Heineken brewers created the zero-alcohol beverage with natural ingredients. Heineken 0.0 is available now in 6-pack cans and […]
Rise Brewing Co.’s Latte Receives Industry Awards
Rise Brewing Co., a nitro cold-brew coffee brand located in Stamford, Connecticut, has taken home several awards for the creation of what it says is America’s first Organic Nitro Cold Brew Oat Milk Latte. The company won BevNet’s 2018 Best New Product Award and Best New Organic Beverage at the Nexty Awards. Beverage Industry named the […]
The Coca-Cola Co. Acquires Costa From Whitbread For $4.9 Billion
The Coca-Cola Co. has completed its acquisition of Costa Ltd. from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China. The acquisition was first announced in August. Costa, which has operations in more than 30 countries, gives Coca-Cola a significant footprint in the global coffee business, the […]
7-Eleven Offers New Organic Cold-Pressed Juice Varieties
Irving, Texas-based 7-Eleven is offering new varieties of its 7-Select GO!Smart organic cold-pressed juice in 100 percent single juice varieties. The new 7-Select GO!Smart 100 percent fruit juices are unusual varieties that aren’t typically found in every grocery and convenience store. The three new varieties are: Pomegranate–Each bottle is made using 2.5 pomegranates, a powerful […]
Honeydrop Beverages And Evo Hemp To Launch CBD Lemonade
Honeydrop Beverages, a producer of cold-pressed lemonades based in Brooklyn, New York, has partnered with Boulder, Colorado-based Evo Hemp to launch a line of Honeydrop Cold-Pressed CBD Lemonades. Made with 20mg of U.S-grown CBD sourced by Evo Hemp and a teaspoon of raw U.S. honey, the new CBD lemonades contain 4g of sugar per bottle and will […]
