Jones Soda Co., known for its unconventional flavors and user-designed label artwork, is paying tribute to some of 2020’s most inspiring private citizens with a limited-edition, eight-bottle “Unsung Heroes” collection. The Seattle, Washington-based company’s campaign is the latest in a series of themed releases that are using the company’s unique label-based brand personality to invigorate […]
Category: Beverage News
Farmer Brothers Enters Strategic Partnership With High Brew Coffee
Northlake, Texas-based Farmer Bros. Co., a national coffee roaster, wholesaler and distributor of coffee, tea, and culinary products, has entered into a strategic partnership with High Brew Coffee, a manufacturer of ready-to-drink coffee products. Under the agreement, Farmer Brothers will distribute three flavors of High Brew’s premium RTD cold brew coffee via its Direct-Store-Delivery routes. […]
Coca-Cola With Coffee Now Available In U.S. Markets
Coca-Cola with Coffee officially made its U.S. debut on Jan. 25. The breakthrough innovation creates the new “refreshment coffee” category with a proposition that “sips like a Coke and finishes like a coffee.” Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar bring together Coca-Cola taste infused with Brazilian coffee. It is available nationwide in […]
Pepsi Kicks Off Super Bowl LV Halftime Show With TV Spot
The Pepsi Super Bowl Halftime Show is one of the most talked about moments in music and entertainment in the U.S. With more than 100 million viewers tuning in for the spectacle and millions of fans abuzz on social in recent years, a performance this powerful cannot be contained to just one night. With artist […]
Mtn Dew Launches New Drinks, Major Melon And Major Melon Zero Sugar
Mtn Dew is going pink with a new offering – Mtn Dew Major Melon. This addition to the brand’s beverage portfolio features the taste of watermelon with a Dew twist. Mtn Dew Major Melon – also available in a zero-sugar variety – is the first permanent flavor offering in more than a decade and is […]
Vie-Del Acquires Constellation Brands And Canandaigua Concentrate
Vie-Del Co., the oldest family-owned grape processor and supplier of bulk juices, concentrates, brandy, wine and spirits in California, has announced the completion of the acquisition of the Canandaigua Concentrate High-Color Concentrate and standard grape concentrate business lines from Constellation Brands U.S. Operations Inc. The transaction was approved by the Federal Trade Commission on Dec. […]
Sprouts Partners With L.A. Libations To Pilot New Beverages In 2021
Phoenix, Arizona-based Sprouts Farmers Market has partnered with L.A. Libations to launch emerging brands at 50 selected stores in California, as part of L.A. Libations’ SoCal Incubation Program (SIP). The assortment will add to Sprouts’ offering of healthier products to meet the growing demands of the consumer, including plant-based, keto-friendly and paleo. “In January, we’re accelerating […]
Cannabis Lifestyle Brand Old Pal To Launch New Signature Ale
Los Angeles, California-based Old Pal, one of the top-selling names in the cannabis lifestyle space, is launching its first signature beer – Old Pal Ale. Brewed in small batches and available in 4-pack 16oz cans, the company describes the ale as light and refreshing, with a soft malt sweetness, a touch of hops and notes of […]
