Bishop, Georgia-based Hibo is offering an organic beverage that it says contains more electrolytes than a sports drink, more iron than spinach and the same antioxidants as berries. The hibiscus drink is made with three ingredients – sparkling hibiscus water, Mesca Sweet and organic flavors like pineapple, grapefruit and lemon. Founder Clayton Oetting said he was […]
Category: Beverage News
Ocean Spray, Ferguson Launch #BetterTogether Campaign
After a year and a half of being socially distanced from family, friends and peers, Ocean Spray has launched the #BetterTogether campaign. In partnership with Jesse Tyler Ferguson, actor, producer and author of the cookbook, “Food Between Friends,” the #BetterTogether initiative will offer holiday recipes as well as provide nutritious “thank you” packages to school staff across […]
Jones Soda Brings Animated Zoltar Fortunes To Augmented Reality Labels
Jones Soda Co., a craft soda known for its unconventional flavors, has introduced a new series of augmented reality labels featuring the fortune teller character Zoltar reading fortunes in short videos triggered by the Jones Soda app and a phone camera. The series follows last summer’s debut of Jones Soda AR labels showcasing extreme athletes […]
Mtn Dew Launches New Berry Kiwi Flavor, Uproar, At Food Lion Stores
Orlando, Florida-based Mtn Dew has introduces its newest flavor, Mtn Dew Uproar, a blend of berry and kiwi that can only be found for a limited time at Food Lion stores. “Food Lion has been a longtime partner of Mtn Dew, and we couldn’t be more excited to bring them their first-ever exclusive Dew flavor […]
Left Hand Brewing Goes ‘All Out For Stout’ This Season
Longmont, Colorado-based Left Hand Brewing Co., known for its stouts and Nitro technology, is going “All Out for Stout” this season with three new releases. The independent craft brewery is releasing two seasonal stouts for a limited time, S’mores Milk Stout and Black Forest Nitro Cherry Chocolate Stout. After a successful debut in 2020, Left […]
Heineken Spreads Holiday Cheer With A Lifetime Supply Of Beer
This holiday season, White Plains, New York-based Heineken is offering consumers a chance to win a lifetime supply of Heineken beer. “Our generous holiday promotion encourages consumers to purchase Heineken Original for their own holiday hosting and continue hosting for a lifetime,” said TJ Keighley, Heineken brand director. “Heineken 12-pack bottles grew +5.4 percent, and […]
The Alkaline Water Co. Releases Six New A88CBD Functional Waters
Scottsdale, Arizona-based The Alkaline Water Co. Inc., one of the country’s largest independent alkaline companies, is offering a new line of six natural A88CBD functional waters powered by Vessl. The new waters, sold under the A88 Infused Products Division Inc. subsidiary, represent a move into functional beverages for the Alkaline Water Co. which expects to […]
C4 Energy Launches Starburst Candy Collaboration
C4 Energy, the Austin, Texas-based performance energy drink created by Nutrabolt, a global leader in active nutrition and better-for-you performance beverages, unveiled a partnership with Mars Wrigley to launch four new Starburst candy-inspired flavors: strawberry, cherry, orange and lemon. C4 Energy and Mars Wrigley, the maker of Starburst brand, collaborated closely on these flavors. By […]
