Neenah, Wisconsin-based Twelve5’s Rebel Hard Beverages is expanding its product portfolio through a Hard Brunch Variety Pack. The pack will include the Original Hard Coffee and Mocha Hard Latte, as well as three new malt-based beverages – Orange Mimosa, Peach Bellini and Strawberry Sangria. The Hard Juice Variety Pack will feature four new malt-based Hard […]
Category: Beverage News
Posted inPackaging News, Beverage News, National
BMC Reports Increased Consumer Demand For Bottled Water
Bottled water made history in 2021 by becoming the largest beverage category (by volume), according to new data from the Beverage Marketing Corporation (BMC). Bottled water’s total volume in 2021, 15.7 billion gallons, surpassed carbonated soft drinks’ all-time peak of 15.3 billion gallons, which was reached in 2004. Bottled water outsold soft drinks for the first […]
Posted inPackaging News, Beverage News, West
Sparkling Ice Launches New Flavors, Packaging For ‘Cheers To Heroes’
Seattle, Washington-based Talking Rain Beverage Company, the maker of Sparkling Ice beverages, has launched its third annual “Cheers to Heroes” campaign to honor and celebrate America’s veterans. This year’s campaign will have a focus on saluting U.S. veterans by partnering with two charitable organizations, Honor Flight Network and Homes For Our Troops, using new flavor launches to […]
Posted inPackaging News, Beverage News, Southwest
Sprouts To Begin Selling Mananalu’s Infinitely Recyclable Bottled Water
Phoenix, Arizona-based Sprouts Farmers Market has partnered with Mananalu to carry its purified drinking water at Sprouts locations nationwide. For every bottle purchased at Sprouts, Mananalu will continue to remove the equivalent of one plastic bottle from ocean-going waste together with rePurpose Global. The partnership occurs at a pivotal time for Mananalu, dovetailing with the […]
Posted inPackaging News, Beverage News, Northeast
Yuengling Launches Limited-Edition Cans To Support Veterans
Pottsville, Pennsylvania-based D.G Yuengling & Son Inc. is bringing back its limited-edition cans in partnership with a military veteran nonprofit, Team Red, White & Blue, as part of the brewery’s Stars & Stripes program. “As America’s oldest brewery, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have […]
Posted inProduce News, Beverage News, Retailer of the Year, Southwest
From Watermelons To Pepsi, Lowe’s Not Afraid To Go Big
Lowe’s Market is continuing to go big with its product displays. Residents of Lubbock, Texas, were treated to a record-breaking display of watermelons on June 2, 2021. The Food King on 82nd Street hosted a watermelon marketing event of epic proportions, with the world’s largest watermelon display. Although unverified by the Guinness Book of World […]
Posted inBeverage News, Executive News, Northeast
The Vita Coco Company Announces Leadership Title Changes
The New York-based Vita Coco Company has announced new titles for the company’s co-CEOs Mike Kirban and Martin Roper. Kirban will assume the title of executive chairman of The Vita Coco Co. He will continue his daily work overseeing the company’s strategic growth and development. Roper will continue as CEO and his current role managing the company’s […]
Posted inBeverage News, Southeast
Coke Florida Expands Sustainability Workshops For Florida Educators
Coca-Cola Beverages Florida has extended funding for Sustainability Superheroes, a professional development program that provides sustainability training, mentorship and resources for secondary school educators across Coke Florida’s 47-county Florida footprint. Coke Florida, the third-largest privately held and the sixth-largest independent Coca-Cola bottler in the U.S., serving 21 million Florida consumers, said it is devoted to […]