Coca-Cola Beverages Florida has recognized 11 Florida high school seniors who have been named 2022 Coca-Cola Scholars and will each receive a $20,000 college scholarship. The program, led by the Coca-Cola Scholars Foundation, awarded scholarships to 150 high school seniors across the country based on their academic excellence, leadership and service demonstrated in school and community activities. […]
Category: Beverage News
Posted inBeverage News, Northeast
Rockstar Energy Drink Debuts First Hispanic Equity Campaign
Purchase, New York-based Rockstar Energy Drink has unveiled its ad campaign, “Poder Para Mi Gente (Power for My People),” its first Hispanic equity effort spotlighting young Hispanics inspired by their heritage. “This is a huge moment for Rockstar Energy Drink, which has a long heritage of creating beverages that Hispanics love. With this campaign, we applaud those who […]
Posted inBeverage News, Southeast
Coca-Cola Beverages Florida Announces Completion Of $350M Facility
Coca-Cola Beverages Florida has entered into an agreement for a $350 million senior unsecured revolving credit facility, which will provide the company with additional financial flexibility to invest in growth-oriented projects. Coke Florida operates in a territory that covers 47 Florida counties and serves more than 21 million consumers. The company produces Coca-Cola products in […]
Posted inBeverage News, Southeast
Island Brands USA Debuts Tropical Punch, Lime Margarita Flavors In TN
Charleston, South Carolina-based Island Brands USA has announced the release of two new products: Crush Tropical Punch and Crush Lime Margarita. The beverages, which contain 10 percent ABV, are available year-round starting in Tennessee and expanding throughout Island Brands’ distribution footprint across the Southeast. “Our wholesale partners were looking for a high-quality solution in this […]
Posted inH-E-B, Beverage News, Packaging News, Southwest
Stel+Mar Wines Expands Distribution To H-E-B Locations
Stel+Mar Wines has launched in the U.S. at H-E-B locations with a collection of wines. According to the 2022 State Of The Wine Industry Report, the under 40 demographic comprises approximately 72 million people in the U.S. As this demographic matures in age, palate and consumption tendencies, they are actively searching for brands that are aligned with […]
Posted inPackaging News, Beverage News, Midwest
Twelve5’s Rebel Hard Coffee Launches Variety Pack And Debuts Platform
Neenah, Wisconsin-based Twelve5’s Rebel Hard Beverages is expanding its product portfolio through a Hard Brunch Variety Pack. The pack will include the Original Hard Coffee and Mocha Hard Latte, as well as three new malt-based beverages – Orange Mimosa, Peach Bellini and Strawberry Sangria. The Hard Juice Variety Pack will feature four new malt-based Hard […]
Posted inPackaging News, Beverage News, National
BMC Reports Increased Consumer Demand For Bottled Water
Bottled water made history in 2021 by becoming the largest beverage category (by volume), according to new data from the Beverage Marketing Corporation (BMC). Bottled water’s total volume in 2021, 15.7 billion gallons, surpassed carbonated soft drinks’ all-time peak of 15.3 billion gallons, which was reached in 2004. Bottled water outsold soft drinks for the first […]
Posted inPackaging News, Beverage News, West
Sparkling Ice Launches New Flavors, Packaging For ‘Cheers To Heroes’
Seattle, Washington-based Talking Rain Beverage Company, the maker of Sparkling Ice beverages, has launched its third annual “Cheers to Heroes” campaign to honor and celebrate America’s veterans. This year’s campaign will have a focus on saluting U.S. veterans by partnering with two charitable organizations, Honor Flight Network and Homes For Our Troops, using new flavor launches to […]