Posted in, Beverage News, Center Store, National, New Products

Samuel Adams Brewers Unveil New Spring Seasonal Beer

The brewers at Boston-based Samuel Adams have crafted a new seasonal beer, Samuel Adams Alpine Spring. To create Samuel Adams Alpine Spring, the brewers sourced a German Noble hop variety called Tettnang-Tettnanger, steadily cultivated on vines dating back 100 years in hop gardens at the foothills of the Alps. The beer is brewed using only […]

Posted in, Beverage News, Center Store, Marketing News, National

Dr Pepper Celebrates Heritage with ‘One-of-a-Kind’ Campaign

For more than 125 years, Dr Pepper has celebrated being “one of a kind.” Today, the brand gives a nod to its heritage and celebrates the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly […]

Posted in, Beverage News, Center Store, National, West

flipflop wines Adds Six New Varietals to Offerings

Livermore, Calif.-based flipflop wines has extended its wine line with six new varietals. The varietals, which include Malbec, Sauvignon Blanc, Sweet Red, Bubbly Chardonnay, Bubbly Moscato and Bubbly Pinot Grigio, will be available in stores starting this month. In addition, flipflop will launch several of its existing varietals in the 1.5-liter size in several states […]

Posted in, Beverage News, C-Store News, Center Store, Marketing News, National, Southeast

Bebida Cited in Report Forecasting Growth for Relaxation Drinks

Statesville, N.C.-based Bebida Beverage Co., a developer, manufacturer and marketer of relaxation and energy drinks, anticipates a growing marketplace in 2012 for its relaxation drink products, including Koma Unwind and the upcoming Relax 5. “Bebida Beverage Co. is perfectly positioned to meet the growing demand for relaxation drinks, which is forecast to increase in 2012 […]