Green Mountain Coffee Roasters Inc. (GMCR) has changed its company name to Keurig Green Mountain Inc., effective immediately. Shareholders approved the new name at the company’s annual shareholder meeting last week. The company will retain its ticker symbol of “GMCR” on the NASDAQ stock exchange. “Our new name better reflects who we are as a […]
Category: Beverage News
Posted in, Beverage News, Marketing News, West
Essentia Water Releases Its Expo West Event Schedule
Essentia Water has released its schedule of events for its booth No. 5209 at the Natural Products Expo West, March 6-9, at the Anaheim Convention Center in Anaheim, Calif. • Friday, March 7: Stop the Swish 11 a.m.-3 p.m. Trampoline athlete Jerry “Iron Man” Fleming, an AIRobics instructor at Sky High Sports in Costa Mesa, […]
Posted in, Beverage News, National, New Products
Diet Coke Debuts Diet Coke Frost, First Frozen Offering In Brand’s History
Diet Coke is introducing a new product, Diet Coke Frost. A low-calorie frozen carbonated beverage, this is the first frozen offering in the brand’s 31-year history. Diet Coke Frost includes natural cherry flavorings. Each serving has 30 calories and 12g of carbs. Diet Coke Frost Cherry as a Slurpee will be available exclusively at 7-Eleven locations […]
Posted in, Beverage News, National, Suppliers
Anheuser-Busch Acquiring Blue Point Brewing Co.
Anheuser-Busch has agreed to purchase Blue Point Brewing Co., one of the nation’s top craft brewers with more than 40 beers and sales concentrated along the East Coast, in a move that will bring additional resources to Blue Point’s operations, allowing it to meet growing consumer demand for its award-winning brands. Terms of the agreement […]
Posted in, Beverage News, Grocery News, National
GoodBelly Offers Free Probiotic Drinks To Sickened Cruise Passengers
GoodBelly, a line of probiotic juice drinks designed to boost daily digestive health, is responding after passengers aboard the Royal Caribbean Explorer of the Seas cruise ship were struck with an outbreak of gastrointestinal illness, presumably due to norovirus. With hundreds of passengers and their tummies signaling SOS to “Save Our Stomachs,” GoodBelly says it […]
Posted in, Beverage News, Grocery Industry, National
Domestic Beer Falling Flat As Americans Tackle Bold Flavors, Healthier Options
As Americans stock their refrigerators in advance of the Super Bowl, it would appear that the contents in the cooler may not align with what is traditionally one of the big game’s biggest advertising spenders: domestic beer. According to new research from Mintel, some 22 percent of Americans say they are drinking less domestic beer […]
Posted in, Beverage News, National, Suppliers
PepsiCo Plans To Invest $5B In Mexico
PepsiCo Inc. plans to invest $5 billion in Mexico over the next five years. The investment is designed to further strengthen PepsiCo’s food and beverage business in Mexico, one of the most attractive markets in Latin America with a growing middle class and numerous opportunities for long-term economic growth, according to the company. PepsiCo says […]
Posted in, Beverage News, Marketing News, National
V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion
The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]