Bud Light has unveiled its plans for a new look. This redesign—the first major overhaul of Bud Light’s visual identity in eight years—will include a reimagined Bud Light logo and contemporized primary and secondary packaging and is part of a larger brand evolution under way at Bud Light. “In 2016, we’ll put a more modern […]
Category: Beverage News
PepsiCo’s New Vending Initiative Touts Better-For-You Products
PepsiCo has launched a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Debuting Monday at the Beverage Digest Future Smarts Conference in New York City, the vending unit offers good- and better-for-you product choices from the company’s food and beverage portfolio. PepsiCo will place several thousand units throughout the U.S. in 2016 in […]
Bluewater Farms Expands Distribution To Texas Central Market Locations
Bluewater Farms Cranberries has expanded its fresh pressed cranberry juice line into Texas supermarket chain Central Market via KeHE Distribution. All Central Market locations will carry the fresh juices in locations from Dallas/Fort Worth to San Antonio and Houston. Central Market will carry all six flavors, including fresh Cranberry Juice and Cranberry Sweet Tea, as well […]
JAB Holding To Buy Keurig Green Mountain
JAB Holding Co. is purchasing Keurig Green Mountain of Vermont. The deal, estimated at $13.9 billion and approved by Keurig Green Mountain’s board of directors, was announced today. JAB is acquiring Keurig Green Mountain in partnership with strategic minority investors, who already are shareholders in Jacobs Douwe Egberts B.V., (“JDE”), including Mondelēz International and entities affiliated […]
Big Red, Trees For Troops Bring Christmas Cheer To Military Families
Austin, Texas-based Big Red soda has partnered with Trees for Troops to donate live Christmas trees to military families. For every Big Red purchase this holiday season, Big Red will donate a portion of the proceeds to send Christmas trees to military members and their families around the world. Last year, Trees for Troops donated […]
Weigel’s Wins Third Tennessee State Fair Blue Ribbon For Chocolate Milk
Convenience store operator Weigel’s has won a blue ribbon in the Tennessee State Fair for its chocolate milk. The competition was held at the fairgrounds in Nashville earlier this fall. The win marks Weigel’s third blue ribbon for chocolate milk; its first win came in 2011, then again in 2014 before taking home this year’s […]
Coca-Cola Partners With Musician/Author To Promote Book During Homeless Youth Awareness Month
Country music artist and New York Times bestselling author Jimmy Wayne is joining forces with Coca-Cola to make a positive difference during National Homeless Youth Awareness Month in November. Wayne’s latest book, “Walk To Beautiful” (HarperCollins Christian Publishing), the critically acclaimed memoir that recounts Wayne’s transition from homeless teen to becoming a country music star with a No. 1 song, was […]
SABMiller Agrees To Merge With AB In-Bev
The fourth time is apparently the charm, as SABMiller has agreed “in principle” to merge with Anheuser-Busch InBev. AB InBev on Monday confirmed another offer to buy SABMiller for about 67.4 billion pounds, or $103.6 billion. The bid is more than a pound more per share (43.50) than its previous offer of GBP 42.15, which […]
