Online grocer Thrive Market is exiting its alcohol category and launching a new non-alcoholic beverage category with more than 100 SKUs. The shift comes ahead of the traditional “Dry January” period and in response to growing member demand for alcohol alternatives. Shift reflects consumer trends Thrive Market cited shifting consumer drinking habits and research that challenges […]
Category: Beverage News
Posted inExecutive News, Beverage News, News, Southeast, Supply Chain News
Coca-Cola Names Braun CEO, Quincey To Become Executive Chairman
The Coca-Cola Co. has elected EVP and Chief Operating Officer Henrique Braun as CEO, effective March 31. Braun will succeed James Quincey, who will transition to executive chairman after serving as CEO for nine years. The board also plans to nominate Braun for election as a director at the company’s 2026 annual meeting of shareowners. Quincey, […]
Posted inPackaging News, Beverage News, National, News
Vitaminwater Debuts Packaging Redesign, New Flavors
Vitaminwater has debuted a revitalized packaging design and introduced two new flavors to help the brand stand out in the increasingly crowded enhanced water category. The updated packaging, which started rolling out in March, features a cleaner, bolder label design with flavor-forward colors, an enlarged and stacked logo with modernized typography, and flavor descriptions channeling […]
Posted inOnline Grocery Technology, Beverage News, National, News
Swiftly, EG America Launch Alcohol Cashback In SmartRewards App
Swiftly has partnered with EG America to add a digital alcohol cashback feature to the SmartRewards app across the retailer’s convenience store brands. The new feature provides near-instant, supplier-funded cashback on beer, wine and spirits at stores including Cumberland Farms, Certified Oil, Fastrac, Loaf ‘N Jug, Kwik Shop, Turkey Hill, Quik Stop, Tom Thumb, Minit […]
Posted inExecutive News, Beverage News, National, News
Tropicana Brands Group Appoints Chibe As CEO
Tropicana Brands Group has appointed Paul Chibe as CEO, while Glen Walter will remain with the company in an advisory role through the end of the year. “We are excited to welcome Paul as TBG’s new CEO and look forward to working with him to build the company’s next chapter of growth and value creation,” […]
Posted inIndependent Store News, Beverage News, News, Northeast, Wakefern
Wakefern Names Asarasi Winner Of 2026 Local Wellness Supplier Summit
Wakefern Food Corp. named Asarasi the winner of its 2026 Local Wellness Supplier Summit, held Nov. 3 at the New Jersey Convention & Exposition Center. After a day of presentations and product demonstrations by eight suppliers, Asarasi impressed a panel of Wakefern leaders with its organic Sparkling Tree Water and Nekter Pop Probiotic Soda, earning […]
Posted inNews, Beverage News, Center Store, National, Packaging News
PepsiCo Introduces New Corporate Brand Identity
PepsiCo is introducing a new corporate brand identity, one the company says “reflects who we are now and the future we’re building together.” “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said […]
Posted inBeverage News, National, News
Fanta Partners With Horror Icons For Global Halloween Campaign
Fanta is celebrating the spooky season by partnering with Universal Pictures and Blumhouse for its biggest global Halloween campaign, which features four horror characters on collectible packaging. The campaign brings a cast of horror movie characters to cinema and retail experiences and influencer-driven social media content. The Fanta Halloween Collection includes a new, limited-edition berry […]