Claire Flannery, director of communications for Greenridge Naturals, talked with The Shelby Report about the company’s recent rebranding and new products coming later this year. Illinois-based Greenridge was founded in 2008 by Michael and Sebastian Madej, who wanted to produce clean, simple meats – such as meat sticks, sausages and deli meats – made with […]
Category: Feature
Stuckey Shares Family Company’s Comeback Journey
Stephanie Stuckey, chair and co-owner of Stuckey’s, was one of the speakers during the recent Sweets & Snacks Expo, sharing with the crowd how she revived her grandfather’s company and offering tips to market a brand’s products on a “scrappy” budget. “I know a thing or two about comebacks,” Stuckey said. “I had a completely […]
‘Aldi Math’ Keeps Retailer Focused On Saving Customers Money
Aldi hosted a behind-the-scenes tour of its store in the Buckhead neighborhood of Atlanta on July 17 to communicate how it can save area shoppers money – it estimates up to 40 percent – on groceries. The tour was hosted by Shaun O’Keefe, regional VP based out of the Aldi’s Jefferson, Georgia, distribution center. “What […]
Aldi Finds Aisle Offers BTS Items For Kids, Teens
A store tour for journalists at an Aldi store in the Buckhead neighborhood of Atlanta finished up on the Aldi Finds aisle. For the uninitiated, the aisle is a mix of Aldi-exclusive brands as well as some national and licensed brands. It’s mostly general merchandise, but there also are some food items classified as “Finds.” […]
Houchens Food Group Honors South Alabama Division Store Managers
Houchens Food Group recently unveiled a new program, the Store Manager Appreciation Awards, to recognize the work of its grocery store leadership, whom it considers its “unsung heroes.” Consisting of 18 lunch banquets divided by region and banner, the events include individual recognition of store managers as well as a selection of other awards. In […]
St Pierre Highlights Success Bringing French Brioche To U.S.
St Pierre continues to grow across the U.S., helped in part by the backing of Grupo Bimbo, according to Rachel Wells, commercial director. In a recent interview with The Griffin Report, Wells recounted how the company was acquired by Grupo Bimbo in October 2022. She said that development has allowed St Pierre to retain its […]
Aldi’s Supplier Ties Fuel Product Development Efforts
One of the keys to Aldi being able to keep prices low, quality high and on-trend products rolling in is its strong relationships with suppliers. Those relationships came up frequently during a recent store tour conducted by Shaun O’Keefe, regional VP at the company’s Jefferson, Georgia, distribution center. The tour, conducted for journalists at the […]
Focused On Togetherness, Butterball Rolls Out New-Look Packaging For Portfolio
Butterball, a provider of turkey products, recently unveiled a comprehensive redesign of its retail packaging, aiming to enhance brand visibility, consumer engagement and overall shopping experience. Rebecca Welch, director of retail marketing at Butterball, talked to The Shelby Report about what was behind the strategy. She noted that Butterball’s last retail portfolio redesign took place […]
