7Rewards, 7-Eleven‘s mobile customer loyalty app that earns users a free beverage for every six cups purchased, has expanded to enable customers to earn reward points for hundreds of other 7-Eleven product purchases. After extensive successful testing in Canada, the updated 7Rewards app has landed in the U.S. 7Rewards recently expanded its program so customers could […]
Category: C-Store News
7-Eleven Launches Private Makeup Brand ‘Simply Me Beauty’
7-Eleven is now offering cosmetics with the launch of Simply Me Beauty, an “affordable, fashion-forward” line of makeup. Available exclusively at 7-Eleven stores, the Simply Me Beauty brand was created to appeal to Millennial women. The 40-item assortment features cosmetics and cosmetic accessories for the face, eyes and lips, including offerings for day or night […]
7-Eleven Engages Customers Via Facebook Messenger Chatbot
7-Eleven launched a chatbot platform on Nov. 15 that company officials say is poised to propel the convenience retailing industry into a new era of “conversational commerce.” The 7-Eleven Bot on Messenger allows customers to engage with the brand from within Facebook. It is estimated that nearly 1.3 billion people use Messenger each month, and 7-Eleven […]
NACS Reveals The Best C-Store Concepts In 2017 Ideas 2 Go
The Ideas 2 Go program, an annual presentation at the NACS Show—this year held in October in Chicago—showcased emerging concepts that redefine convenience. Since 1994, Ideas 2 Go has provided a fast-paced video tour of some of the most creative and potentially profitable ideas in the convenience and fuel retailing industry. The eight featured segments as […]
NACS Predicts Strong Thanksgiving Traffic, Shopper Spending
With the holiday shopping season fast approaching, a record 93 percent of Americans say they will be driving the same or more this month, and they anticipate spending more over that same time period, according a recent NACS Consumer Fuels Survey. Nearly three in four consumers (72 percent) say they will spend the same or […]
7-Eleven Adds New Brand, Products To Private Label Wine Selection
7-Eleven Inc. is expanding its selection of private brand wines with the launch of two white wines—chardonnay and pinot grigio. The convenience retailer has created the Trojan Horse brand for this new line. Trojan Horse Chardonnay is described as having “delicate aromas of ripe pear and stone fruit with balanced oak notes of vanilla; luscious fruit flavors are complemented with […]
Actor, Strategic Advisor, Motivator Are Featured Speakers For NACS Show
The National Association of Convenience Store (NACS) has announced the general session speakers for this year’s convention that starts Tuesday, Oct. 17, in Chicago, and runs through Friday, Oct. 20. Actor William Shatner of “Star Trek” fame, Chip Conley, a strategic advisor, and Eric Chester, a motivational speaker, are the headliners. On Oct. 17, Chester, […]
Kroger Considers Sale Of C-Store Business Generating $4B In Sales
Kroger plans to explore strategic alternatives for its convenience store business, including a potential sale, as part of its Restock Kroger plan, which is designed to “redefine the food and grocery customer experience in America.” “Restock Kroger” is a review of assets that are potentially of more value outside of the company than inside. “Our convenience stores […]
