Sacramento, California-based Blue Diamond Growers Foundation has announced its 2022-23 scholarship recipients. This year, scholarship funding is being awarded to 25 college students who are either dependents of Blue Diamond employees or are members of local communities who are pursuing agriculture-related fields of study at colleges and universities in California and throughout the country. “We […]
Category: Snacks Brands
Posted inExecutive News, Northeast, Snacks Brands
The Hershey Co. Promotes Creighton To Global Chief Sales Officer
Pennsylvania-based The Hershey Company has named Marlene Creighton as global chief sales officer, effective Sept. 5. After 26 years with Hershey, Phil Stanley will transition out of the company to pursue his next opportunity. “In her four years at Hershey, Marlene has led incremental growth with our retail partners and is spearheading our commercial strategy as […]
Posted inOnline Grocery Technology, Snacks Brands, Southwest
Doritos Launches Triangle Tracker Program Through Snapchat
Plano, Texas-based Doritos is launching the Triangle Tracker, a nationwide hunt where any triangle in the real world can unlock exclusive experiences and rewards. Through the Snapchat AR lens that converts any triangle into Doritos and weekly TikTok challenges, Doritos is taking over famous triangular landmarks in New York, Atlanta and Memphis by partnering with brands like Guess Originals, Vivid […]
Posted inSnacks Brands, Midwest, New Products
Hostess Brands Launches Fall Limited-Time Snacks
Lenexa, Kansas-based Hostess Brands is launching six fall-flavored treats, including the addition of a new variety for its seasonal lineup. The returning snacks for autumn include Pumpkin Spice Flavored Twinkies, Iced Pumpkin Flavored CupCakes and Caramel Crunch Donettes. The Halloween lineup will feature Spooky Twinkies and ScaryCakes, along with the new Creepy Caramel Ding Dongs. “As fall approaches, consumers […]
Posted inProduce News, Marketing News, Snacks Brands, Southwest
Avocados From Mexico, Takis Collaborate On Shopper Campaign
Dallas, Texas-based Takis has partnered with Avocados From Mexico to launch a new shopper marketing campaign, “Guackeepers Keep it Good.” The companies have recruited two soccer players, Landon Donovan and Rafael Márquez, as the company’s “Guackeepers.” The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans. “What […]
Posted inPackaging News, Snacks Brands, Southwest
Stryve Foods, Fields Of Honor Release New Packaging
Plano, Texas-based Stryve Foods has announced its partnership with Folds of Honor, a nonprofit that provides scholarships to the families of America’s fallen and disabled service members. The nonprofit also helps by partnering with brands, such as Stryve Foods, in order to achieve the goals that allow for academic pursuits. Since 2007, more than 35,000 scholarships have been awarded for […]
Posted inMeat/Seafood/Poultry, Midwest, Snacks Brands
Kraft Heinz Debuts ‘Lunchabuilds’ With Online Ordering
Chicago-based Kraft Heinz and its brand, Lunchables, unveils an “Order This Build” functionality, allowing families to order the packs needed to create different “Lunchabuilds” creations. With more than 25 different Lunchabuilds including a bear, dinosaur, helicopter and drum set, fans can find the products they need and download the building blueprint directly from its website. […]
Posted inPackaging News, Snacks Brands, Southwest
Frito-Lay Adds Ruffles Ridge Twists To Product Line
Plano, Texas-based Ruffles is partnering with the WNBA and one of its players, A’ja Wilson, to launch the Ruffles Ridge Twists product line. The new Ruffles Ridge Twists also come in Double Cheddar and Wilson’s own flavor, Smoky Barbecue. “I grew up eating Ruffles so it’s a dream come true to join the family of Chip Deal athletes and […]