PepsiCo Inc. has launched Juntos Crecemos (Together We Grow), a $50 million platform aimed at strengthening Hispanic-owned businesses, specifically restaurants, bodegas and carnicerías (meat markets), addressing foundational business challenges and supporting business growth over the next five years. Juntos Crecemos is part of PepsiCo’s Racial Equality Journey Hispanic Initiative, a $172 million set of commitments […]
Category: International Foods
Goya Cares Global Initiative To Combat Child Trafficking
Jersey City, New Jersey-based Goya Foods, one of the largest Hispanic owned food companies in the U.S., recently launched Goya Cares and has reached out to organizations whose primary focus is to rescue, rehabilitate and reunite victims of child trafficking into a loving and caring society. “At the center of Goya Cares is a heart, and […]
Goya Foods Pledges $2M To Combat Child Trafficking
Goya Foods, the largest Hispanic owned food company in the United States, held a press conference July 15 in Washington, D.C., to pledge $2 million to combat child trafficking and to launch Goya Cares. Thousands of children, men and women fall victim to human trafficking in the United States. One out of three is a child. The top U.S. […]
Herdez Taqueria Street Sauce Line Expands With Two Varieties
The makers of Herdez brand salsa have announced the launch of two new varieties in the Herdez Taqueria Street Sauce line – Avocado Cilantro and Cilantro Lime. “Following the successful introduction of the line in 2018, we’ve been hard at work perfecting the next additions,” said Giselle Olson, brand manager. “We’re playing into crave-worthy ingredients that are reminiscent of […]
Steve’s Mediterranean Chef Releases New Look Across Michigan Stores
Steve’s Mediterranean Chef, a metro-Detroit family-owned company that produces Mediterranean food favorites like hummus, tabouli, garlic sauce, grape leaves and spinach and feta pie, will debut a rebranded look as it celebrates seven-fold sales growth since the company’s purchase in 2013. Sales have risen from $800,000 (resale and wholesale) to $6 million in 2021, with a projected 15 to 20 […]
Fresco y Más Celebrates Five Years Of Culture, Flavor And Success
Hispanic grocery store Fresco y Más is celebrating its fifth birthday and founding anniversary. The retailer is part of Jacksonville, Florida-based Southeastern Grocers Inc., which also is home to Harveys Supermarkets and Winn-Dixie grocery stores. The first Fresco y Más location opened its doors on June 15, 2016 in Hialeah, Florida, to provide customers with […]
Grocers Adapt Merchandising, In-Store Experience For Ethnic Customers
Expert: It ‘doesn’t make economic sense not to’ tap into growing consumer diversity by Eric Pereira / staff writer The combined buying power in the U.S. of African-Americans, Asian-Americans and Native Americans is an estimated $2.4 trillion, while Hispanics lead the way with $1.5 trillion, according to a Multicultural Economy Report from the University of Georgia. […]
Tecate Assumes Official U.S. Sponsorship Of LIGA BBVA MX
Heineken USA and its Tecate brand have assumed the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. The official sponsorship and its associated activations reflect the […]
