Seventy-eight percent of consumers cite price as the biggest factor in their grocery decisions, driving increased adoption of frozen foods as Americans seek to curb food costs, according to the National Frozen & Refrigerated Foods Association. Recent findings from the USDA Consumer Price Index for Food show food away from home rose 4.1 percent over […]
Category: Frozen Food
Posted inFrozen Food, Association News, Featured News, Grocery Research
Report: Frozen Food Becoming Meal-Planning Essential For U.S. Consumers
New market data shows frozen food has moved from a backup option to a core element of meal planning for a growing share of American households, according to the fourth edition of the Power of Frozen in Retail report released during the recent AFFI-CON. The American Frozen Food Institute (AFFI) and FMI – The Food […]
Posted inFrozen Food, Association News, Featured News, Grocery Research, National, News
NFRA: Consumers Prefer Naturally Protein-Rich Foods Over Fortified Options
Consumers prioritize naturally protein-rich foods like meat, eggs and dairy over heavily fortified alternatives, according to new research from the National Frozen & Refrigerated Foods Association. The Harrisburg, Pennsylvania-based trade association found that while interest in added protein remains strong, particularly among parents, health-conscious shoppers and middle-income households, consumers consistently place greater trust in foods […]
Posted inExecutive News, Association News, Finance News, Frozen Food, National, News
AFFI Promotes Seiling To COO, Head Of Strategic Initiatives
The American Frozen Food Institute has promoted Adrienne Seiling to COO and head of strategic initiatives, expanding her role on the executive leadership team. Seiling most recently served as SVP of industry affairs and member services. In her new role, she will oversee core operations and lead advancement of key organization priorities, including events and […]
Posted inIndependent Store News, Frozen Food, Hy-Vee, Midwest, News
Hy-Vee Introduces Dietitian Dishes Frozen Meal Line
Hy-Vee has launched Dietitian Dishes, a line of frozen medically tailored meals developed by the West Des Moines, Iowa-based retailer’s registered dietitians to support heart- and diabetes-friendly diets. The frozen meals, available in Hy-Vee’s HealthMarket department and online, come in more than 15 varieties of nutrient-dense, single-serve options. Flavors include Egg Roll in a Bowl, […]
Expert Article
How Independent Retailers Can Maximize Refrigeration Performance, Profitability
Independent retailers face tight budgets and rising operational costs. These pressures are felt even stronger these days as consumers remain hyper-focused on grocery prices and affordability. Refrigeration equipment – critical for merchandising fresh and frozen products – represents a significant investment for retailers. Getting the most out of that investment starts with investing in the […]
Posted inFrozen Food, Association News, National, News
NFRA Penguin Pitch Spotlights Emerging Frozen, Refrigerated Brands
The National Frozen & Refrigerated Foods Association’s (NFRA) Penguin Pitch: Emerging Brand Contest is returning for its third year, recognizing innovative frozen and refrigerated food brands redefining their categories through product development, creative packaging and strategic market execution. Launched Jan. 1, Penguin Pitch provides emerging brands with an opportunity to gain visibility among retailers, distributors […]
Posted inFrozen Food, Association News, National, News
NFRA Announces Second Class Of First Penguin Leadership Program
The National Frozen & Refrigerated Foods Association (NFRA) has announced the 30 participants for its 2026 First Penguin Leadership Program. The year-long offering aims to address a growing industry need for structured, cross-sector leadership development that builds strategic perspective, strengthens collaboration and accelerates readiness among rising talent in dairy and frozen foods. It recognizes those […]