Posted in, Beverage News, Center Store, National, New Products

Samuel Adams Brewers Unveil New Spring Seasonal Beer

The brewers at Boston-based Samuel Adams have crafted a new seasonal beer, Samuel Adams Alpine Spring. To create Samuel Adams Alpine Spring, the brewers sourced a German Noble hop variety called Tettnang-Tettnanger, steadily cultivated on vines dating back 100 years in hop gardens at the foothills of the Alps. The beer is brewed using only […]

Posted in, Beverage News, Center Store, Marketing News, National

Dr Pepper Celebrates Heritage with ‘One-of-a-Kind’ Campaign

For more than 125 years, Dr Pepper has celebrated being “one of a kind.” Today, the brand gives a nod to its heritage and celebrates the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly […]

Posted in, Center Store, Southeast, Southwest

Hostess Likely to File for Chapter 11 Bankruptcy

Hostess Brands Inc. is getting ready to file for Chapter 11 bankruptcy, its second such filing, sources told The Wall Street Journal. Privately held Hostess has about $860 million in debt and has been squeezed by high labor costs and rising ingredient prices, the sources said. The Irving, Texas-based company, previously called Interstate Bakeries Corp., […]

Posted in, Center Store, Northeast

Alexander Appointed President of Campbell North America

Camden, N.J.-based Campbell Soup Co. has appointed Mark Alexander as president—Campbell North America. Alexander, 47, will lead the division of the company that includes Campbell’s North America soup, sauces and beverages business, Campbell Canada, and Campbell’s North America foodservice business, which collectively account for approximately $4.6 billion in annual revenue. His appointment is effective Jan. […]