Tecate, Mexico’s authentic beer, is bringing back an original can encouraging Millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback” to commemorate more than 75 years in market. Containing the same beer known for its quality, flavor and originality, the White Plains, New York, company aims to reach consumers who are responding […]
Category: Beverage News
Old Fourth Distillery Wins Gold Medals At World Spirits Competition
Atlanta’s Old Fourth Distillery earned gold medals at the 2019 World Spirits Competition in San Francisco. In its first-ever offering of bourbon, Old Fourth earned a double gold with the Bottled in Bond 4-year single barrel bourbon. Old Fourth Distillery also received a gold medal for the brand’s signature gin. Old Fourth’s Southern Dry Gin […]
Beringer Brothers Introduce Wine Aged In Tequila Barrels
Barrels once used to age premium tequilas now are being used to age the newest Sauvignon Blanc offered by Beringer Brothers. The California white wine is aged for 60 days in the former tequila barrels, giving it what one wine critic described as “a unique animal being lush while sprite with subtle hints of agave.” […]
Drake’s Organic Spirits Introduces Spiked Ice Adult Frozen Treats
Minneapolis-based Drake’s Organic Spirits has unveiled Drake’s Organic Spiked Ice freeze-and-eat alcoholic ice pops. Drake’s Organic Spirits distills all organic premium vodka, white rum, spiced rum and mixes. The adult organic treats feature 15 percent ABV and 80 calories each. Drake’s Organic Spiked Ice will be available in four flavors: mango rum punch, vodka lemonade, […]
Boston Beer Hires Lesya Lysyj Chief Marketing Officer
The Boston Beer Co. Inc., brewers of Samuel Adams beers, has hired Lesya Lysyj as CMO. Lysyj will join the company in April and will be responsible for overseeing the company’s planning, development and execution of its brand development, marketing and advertising initiatives. She will lead brand management, innovation, digital and social marketing, media, consumer […]
PepsiCo Names New Foods N.A. Leader To Succeed Sankaran
PepsiCo Inc., headquartered in Purchase, New York, has appointed Steven Williams, currently SVP and chief commercial officer for Frito-Lay’s U.S. operations, to the role of CEO of PepsiCo Foods North America, which includes Frito-Lay North America and Quaker Foods North America, effective immediately. Williams will replace Vivek Sankaran, who will depart the company on April […]
Drake’s Organic Spirits Donates To MN Animal Rescue
Drake’s Organic Spirits is helping animals in Long Lake, Minnesota, with a donation to the Long Lake Animal Rescue. Drake’s Organic Spirits produces premium organic vodka, white rum, spiced rum, Spiked Ice ice pops and organic mixes. Long Lake Animal Rescue is a nonprofit located on 40 acres. It provides a safe and loving environment […]
Molson Coors Wins FPA’s Highest Achievement Award For Its Cooler Bag
In March, the Flexible Packaging Association (FPA) announced the winners of its 63rd Annual Flexible Packaging Achievement Awards. The Molson Coors 12-Pack Cooler received the Highest Achievement Award. Integrated with the Easy-Lock by Aplix closure system, the Grab & Chill pouch was designed by Bemis Co. Inc. as a reusable cooler bag for Molson Coors. […]
