Wild Leap’s Three Harvest Double IPA returns with a fall crop of hydroponically grown Cascade hops, fresh off the bines. Three Harvest is Wild Leap’s collaboration with a hydroponic hop farm, Extreme Green Farms in Auburn, Alabama. The fall release of Three Harvest Double IPA (8.2%) is on shelves now. Three Harvest is an off-season […]
Category: Beverage News
Posted inBeverage News, Home Page Slider, Southeast
Asheville Brewer Releases Cold Mountain Spiced Winter Ale
For the past 24 years, Asheville, N.C.-based Highland Brewing has kicked off the holiday season with a release party for Cold Mountain Spiced Winter Ale. As with many things this year, Cold Mountain 2020 will look different, including a ticketed weekend of celebration sessions and online pre-orders for the beer. While historically Cold Mountain release […]
Posted inBeverage News, Home Page Slider, Southwest
Keurig Dr Pepper Makes Changes To Executive Leadership Team
Keurig Dr Pepper Inc., a Texas-based company, has made changes to its executive leadership team to further enhance speed-to-market and decision effectiveness. “Two and a half years since the launch of Keurig Dr Pepper, with all key metrics delivered at or above our merger thesis, we have the unique opportunity to leverage our deep bench […]
Posted inBeverage News, Home Page Slider, West
Tecate Utilizes Tamales To Promote Mexican-American Holiday Tradition
Tecate is utilizing tamales to promote Las Posadas, a holiday that reflects Mexican-American cultural heritage, from early November to December. A holiday tradition for more than 400 years, Las Posadas brings family together in the days leading up to Christmas. Tamales, not an everyday meal, have unified families by reflecting unique home-grown traditions. In a value-added […]
Posted inBeverage News, Home Page Slider, Northeast
Kool-Aid Man Crashes Through Halloween To Save Trick-or-Treating
Due to the COVID-19 pandemic, the CDC has advised against traditional trick-or-treating, leaving kids disheartened to not be dressing up like their favorite character and getting their favorite candy. This Halloween, the Kool-Aid Man is saving the ghoulish celebrations by reverse trick-or-treating and bringing Kool-Aid fun to kids stuck at home. On Oct. 31, the Kool-Aid Man will deliver […]
Posted inBeverage News, Home Page Slider, Northeast
Heineken USA, AriZona Beverages Introduce AriZona SunRise Hard Seltzer
Heineken USA and Hornell Brewing Co., an affiliated entity of AriZona Beverages, are bringing AriZona SunRise Hard Seltzer to the U.S. market. A hard seltzer made with a splash of real fruit, it will be available in both 12-pack variety and single-serve cans. “As both family-owned companies and brand building powerhouses, there are many synergies […]
Posted inC-Store News, Beverage News, Southwest
7-Eleven Energizes Private Brand Lineup With Sugar-Free Energy Drink
Irving, Texas-based 7-Eleven has introduced its latest private brand beverage – Triton, a new energy drink with L-Theanine, created to meet customers’ desire for a sugar-free energy option. This is the latest private brand beverage introduction which previously included energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. Designed for anyone who […]
Posted inBeverage News, Home Page Slider, West
Bomani Cold Buzz Announces Southern California Launch In Gelson’s
Los Angeles-based Bomani Cold Buzz says its one-of-a-kind alcohol-infused cold brew coffee is now available for purchase chain-wide at all 27 Gelson’s Markets stores in Southern California. Bomani Cold Buzz is the first ever hard coffee of its kind, offering a zero carb, zero sugar alcohol-infused cold brew coffee to consumers. “Offering Bomani at Gelson’s felt […]