Heineken USA, in conjunction with Waze, a traffic and navigation app, has partnered in the U.S. to promote responsible consumption. Piloting this summer in California, the campaign is utilizing targeted in-app notifications and offering vouchers from a leading rideshare app to encourage consumers not to drive when they drink. As a long-standing industry leader on […]
Category: Beverage News
Posted inBeverage News, Home Page Slider, Northeast
PepsiCo Launches Soulboost To Its List Of Consumer-Centric Innovations
PepsiCo has launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Its two varieties, Lift and Ease, offer four flavors and 10-20 calories per 12-oz. can: Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two flavors: blueberry pomegranate and black […]
Posted inBeverage News, Amazon Fresh, Home Page Slider, Southeast, Whole Foods
Banana Wave Adds New Flavor To Its Line Of Plant-Based Banana Milks
Boca Raton, Florida-based Banana Wave has launched its latest banana milk offering, Banana Wave Unsweetened Original. Dedicated to providing consumers with a satisfying and nutritious non-dairy milk alternative, the newest flavor features the signature base of fiber-rich oat milk and whole bananas with a touch of Madagascar vanilla, now with zero added sugar. Packed with […]
Posted inBeverage News, Albertsons, Home Page Slider, West
Albertsons Cos. Own Brands Relaunches Soleil Sparkling Water
Boise, Idaho-based Albertsons Cos. has launched a refresh of its Own Brands Soleil sparkling water, including new special summer packaging. The designs were created by globally renowned artists and the four new flavors are mango, raspberry lime, tangerine and watermelon. The new designs and flavors are being featured in the Sip to the Beat summer […]
Posted inBeverage News, Home Page Slider, Northeast
PepsiCo Recycling Launches BottleLoop: A Technology-Powered Program
Purchase, New York-based PepsiCo Recycling has introduced PepsiCo BottleLoop – a new program offering easy and accessible recycling to PepsiCo customers to address logistical challenges and reduce plastic packaging waste. PepsiCo BottleLoop is powered by technology from Replenysh to deliver on-demand collection of recyclable materials from participating locations. Replenysh builds scalable infrastructure and easy tools […]
Posted inBeverage News, Home Page Slider, Southwest
New Gen Z Water Debuts With Aluminum Bottle, Bold Design
Gen Z Water is disrupting the bottled water industry by standing out from the sea of blue bottles with its bright colors and unique animal-inspired characters in fantasy settings, aiming to unite a generation and offer a reprieve for all water drinkers from the disorder of the world today. The Fayetteville, Arkansas-based brand’s bold and retro creative […]
Posted inBeverage News, Home Page Slider, Southwest
Buzzballz Partners With Female Midget Car Racer Reimer
Nothings says “women’s empowerment” like a woman-owned alcohol brand joining forces with a female race car driver. This is precisely the move BuzzBallz LLC/Southern Champion made by sponsoring Taylor Reimer – University of Oklahoma student by day, professional midget car racer at night. A midget car is a 900-pound race car with a four-cylinder engine […]
Posted inExecutive News, Beverage News, Home Page Slider, Southeast
Coca-Cola Co. Promotes Douglas; Elects 2 Other Officers
The Atlanta, Georgia-based Coca-Cola Co. has named Monica Howard Douglas as SVP and general counsel. Douglas is a 17-year veteran of the company who most recently served as chief compliance officer and associate general counsel for the North America operating unit. In her new role, she will oversee the company’s global legal function, reporting to […]