Seattle, Washington-based Jones Soda Co. has secured a sponsorship agreement with Julianna Peña, the mixed martial artist who won the UFC Women’s Bantamweight Championship last month and was recently named MMA Junkie’s Female Fighter of the Year. Jones Soda took notice of Peña’s rising career as she trained in advance of her upset to dethrone the […]
Category: Beverage News
Molson Coors Partners With Coca-Cola To Create Alcoholic Simply Juices
Chicago, Illinois-based Molson Coors Beverage Co. has expanded its exclusive agreement with The Coca-Cola Co. to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand, Simply. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co., following a successful first year for […]
Bayou City Hemp Co. Launches Ranch Water – Flavored CBD Seltzer
Houston, Texas-based Bayou City Hemp Co., a hemp processing and extraction company, has released its first CBD seltzer under its flagship brand, Mixer Elixir. The seltzer is a non-alcoholic, zero-calorie and zero-sugar sparkling water. Ranch Water contains 25mg of hemp-derived CBD and is designed as a ready-to-drink beverage or cocktail mixer. The CBD used in Mixer […]
SIAL America Makes Its U.S. Debut; Endorsed By USDA
SIAL America, the first-of-its-kind cross-category generalist food and beverage show, will make its U.S. debut on March 22-24 at the Las Vegas Convention Center in Las Vegas. The show will host domestic and international exhibitors, including Butterball, Stonewall Kitchen, California Milk Advisory Board and Star Snacks. Attending will be key importers, foodservice companies, distributors, retailers, wholesalers […]
Califia Farms Expands Dairy-Free Line With Plant Milks And Creamers
Los Angeles, California-based Califia Farms will be releasing new dairy-free beverages, expanding the brand’s existing product offering of plant milks, creamers, brewed-to-blend coffees and barista products using ingredients like almonds, oats and coconuts. The new Zero Sugar Oatmilk and Oat+Almond Plantmilk blend meet the needs of those seeking lower sugar or calorie options, while Cookie Butter Almondmilk […]
Callaway Blue Bringing ‘Crisp, Clean Taste’ To Market
When you think of Pine Mountain, Georgia, the Callaway Resort and Gardens or FDR State Park may come to mind. When exploring the area, nestled in the Pine Mountain Ridge, the water of Blue Springs has been safeguarded by the Callaway family for four generations. It was initially purchased by Cason Calloway Sr., according to […]
Monster Beverage Corp. Acquires CANarchy Craft Brewery Company
Corona, California-based Monster Beverage Corporation has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company, for $330 million in cash. The transaction will bring the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to the Monster beverage portfolio. The transaction does […]
BuzzBallz Sponsors Bulls; Names One After Cocktail Flavor
Carrollton, Texas-based BuzzBallz LLC/Southern Champion has sponsored two professional bulls, marking uncharted territory for the company. “We met … Cord McCoy – one of the guys that does pro rodeo and raises bulls – and his buddy, Sammy Andrews, who had some bulls for sale that were on the PBR circuit,” said Merrilee Kick, CEO […]
