Scottsdale, Arizona-based Alkaline Water Company Inc. will be participating in multiple national marketing efforts surrounding the country’s biggest sporting event, the Big Game, taking place in Los Angeles on Feb. 13. These efforts include a two-page advertisement in the USA Today, partnering with two NFL personalities for Radio Row and being a sponsor and the exclusive bottled […]
Category: Beverage News
Posted inBeverage News, Home Page Slider, Southwest
Defy Announces CBD Distribution Agreement With Southern Glazers’
Denver, Colorado-based Defy, a black-, woman- and veteran-owned performance wellness brand and industry leader in CBD innovation, has entered into a distribution agreement with Southern Glazer’s Wine & Spirits, a distributor of beverage alcohol, for its CBD beverage portfolio. Defy’s performance CBD expertise and Southern Glazer’s established national distribution network will combine to bring CBD beverages […]
Posted inBeverage News, Home Page Slider, Southwest
Macklemore Becomes Creative Director Of Yerba Maté’s CLEAN Cause
CLEAN Cause, the Austin, Texas-based sparkling Yerba Maté beverage company, has partnered with Grammy award-winning singer/songwriter Ben Haggerty, better known as Macklemore, as the brand’s first creative director and celebrity investor. The partnership brings together CLEAN Cause, a beverage brand that supports individuals in recovery, and Macklemore, who has long been an advocate and speaker […]
Posted inBeverage News, Home Page Slider, West
Jones Soda Signs Sponsorship With UFC Champion Julianna Peña
Seattle, Washington-based Jones Soda Co. has secured a sponsorship agreement with Julianna Peña, the mixed martial artist who won the UFC Women’s Bantamweight Championship last month and was recently named MMA Junkie’s Female Fighter of the Year. Jones Soda took notice of Peña’s rising career as she trained in advance of her upset to dethrone the […]
Posted inBeverage News, Home Page Slider, Midwest
Molson Coors Partners With Coca-Cola To Create Alcoholic Simply Juices
Chicago, Illinois-based Molson Coors Beverage Co. has expanded its exclusive agreement with The Coca-Cola Co. to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand, Simply. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co., following a successful first year for […]
Posted inCBD News, Beverage News, Home Page Slider, Southwest
Bayou City Hemp Co. Launches Ranch Water – Flavored CBD Seltzer
Houston, Texas-based Bayou City Hemp Co., a hemp processing and extraction company, has released its first CBD seltzer under its flagship brand, Mixer Elixir. The seltzer is a non-alcoholic, zero-calorie and zero-sugar sparkling water. Ranch Water contains 25mg of hemp-derived CBD and is designed as a ready-to-drink beverage or cocktail mixer. The CBD used in Mixer […]
Posted inBeverage News, Home Page Slider, West
SIAL America Makes Its U.S. Debut; Endorsed By USDA
SIAL America, the first-of-its-kind cross-category generalist food and beverage show, will make its U.S. debut on March 22-24 at the Las Vegas Convention Center in Las Vegas. The show will host domestic and international exhibitors, including Butterball, Stonewall Kitchen, California Milk Advisory Board and Star Snacks. Attending will be key importers, foodservice companies, distributors, retailers, wholesalers […]
Posted inPlant-Based News, Beverage News, Dairy News, Home Page Slider, West
Califia Farms Expands Dairy-Free Line With Plant Milks And Creamers
Los Angeles, California-based Califia Farms will be releasing new dairy-free beverages, expanding the brand’s existing product offering of plant milks, creamers, brewed-to-blend coffees and barista products using ingredients like almonds, oats and coconuts. The new Zero Sugar Oatmilk and Oat+Almond Plantmilk blend meet the needs of those seeking lower sugar or calorie options, while Cookie Butter Almondmilk […]