Swiftly has partnered with EG America to add a digital alcohol cashback feature to the SmartRewards app across the retailer’s convenience store brands. The new feature provides near-instant, supplier-funded cashback on beer, wine and spirits at stores including Cumberland Farms, Certified Oil, Fastrac, Loaf ‘N Jug, Kwik Shop, Turkey Hill, Quik Stop, Tom Thumb, Minit […]
Category: Beverage News
Posted inExecutive News, Beverage News, National, News
Tropicana Brands Group Appoints Chibe As CEO
Tropicana Brands Group has appointed Paul Chibe as CEO, while Glen Walter will remain with the company in an advisory role through the end of the year. “We are excited to welcome Paul as TBG’s new CEO and look forward to working with him to build the company’s next chapter of growth and value creation,” […]
Posted inIndependent Store News, Beverage News, News, Northeast, Wakefern
Wakefern Names Asarasi Winner Of 2026 Local Wellness Supplier Summit
Wakefern Food Corp. named Asarasi the winner of its 2026 Local Wellness Supplier Summit, held Nov. 3 at the New Jersey Convention & Exposition Center. After a day of presentations and product demonstrations by eight suppliers, Asarasi impressed a panel of Wakefern leaders with its organic Sparkling Tree Water and Nekter Pop Probiotic Soda, earning […]
Posted inNews, Beverage News, Center Store, National, Packaging News
PepsiCo Introduces New Corporate Brand Identity
PepsiCo is introducing a new corporate brand identity, one the company says “reflects who we are now and the future we’re building together.” “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said […]
Posted inBeverage News, National, News
Fanta Partners With Horror Icons For Global Halloween Campaign
Fanta is celebrating the spooky season by partnering with Universal Pictures and Blumhouse for its biggest global Halloween campaign, which features four horror characters on collectible packaging. The campaign brings a cast of horror movie characters to cinema and retail experiences and influencer-driven social media content. The Fanta Halloween Collection includes a new, limited-edition berry […]
Posted inWholesaler/Distributor News, Beverage News, KeHE Distributors, Midwest, News
KeHE Distributors Expands Partnership With Total Wine & More
KeHE Distributors has expanded its distribution partnership with Total Wine & More, an independent retailer of wine, beer and spirits. What began as a regional initiative has evolved into a nationwide program, with KeHE serving as the primary distributor for Total Wine’s specialty grocery categories across all 283 superstores in 29 states. This strengthened relationship will […]
Posted inBeverage News, National, News
Keurig Dr Pepper To Acquire JDE Peet’s, Split Into Two Companies
Keurig Dr Pepper has announced its intention to acquire JDE Peet’s in an all-cash transaction that also will combine KDP’s Keurig with JDE Peet’s portfolio of coffee brands. After the acquisition closes, Keurig Dr Pepper plans to separate into two independent, U.S.-listed publicly traded companies – Beverage Co. and Global Coffee Co. The acquisition of […]
Posted inBeverage News, News, Southeast
The Coca-Cola Co. Highlights Growth, Future Plans In Annual Report
Atlanta-based The Coca-Cola Co. released its second quarter results July 22, highlighting its growth in the past quarter as well as plans for a new beverage option featuring U.S. cane sugar. “Amid a shifting external landscape in the second quarter, the ability of our system to stay both focused and flexible enabled us to stay […]