New research published in the Journal of International Marketing shows that consumers are willing to pay a premium for products made in countries with favorable reputations. “Our findings show that consumers not only prefer and assign a higher value to branded products from a country of origin with a favorable country image but also are […]
Category: Beverage News
Sara Lee Appoints Volatier to SVP of Coffee, Tea Supply Chain
Sara Lee Corp. has appointed Luc Volatier as SVP of supply chain and operations of its International Coffee and Tea business—effective April 1, 2012. Volatier, 44, will be in charge of all procurement, supply chain and manufacturing operations. He will continue to serve in the same role once the International Coffee and Tea business is […]
Molson Coors Introducing Iced-Tea Beer
Molson Coors Brewing Co. plans to introduce beer products flavored with iced tea and citrus in a bid to build its market share. Executives of Denver, Colo.-based Molson Coors discussed ice tea-flavored beer and other new products at a meeting with analysts earlier this week. The Wall Street Journal reports that “Coors Light Iced T” […]
Coke Enterprises Chairman’s Total Comp Down
Coca-Cola Enterprises Inc. Chairman and CEO John F. Brock’s total compensation was down 54 percent in 2011, due in part to a big dip in stock awards, the Atlanta Business Chronicle reports. The Atlanta-based Coke products distributor and marketer, whose annual profit jumped 20 percent to $749 million in 2011, reported in a proxy filing […]
Coca-Cola Testing PlantBottle Packaging in Southeast
The Coca-Cola Co. is conducting a limited-time pilot for its new PlantBottle packaging in Birmingham, Atlanta and Nashville. According to a release from the Atlanta-based company, the new plastic bottle packaging is made with up to 30 percent renewable material from plants. Through the end of May, Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta Orange […]
Pepsi Next Debuts in March
Pepsi, the country’s No. 2 cola company, will introduce “Pepsi Next” to try to compete with No. 1 company Atlanta-based The Coca-Cola Co.’s popular Diet Coke, reports The Associated Press. The new Pepsi drink has about half the calories of regular Pepsi at 60 calories per can. The cola is scheduled to hit shelves nationally […]
Anheuser-Busch Investing $70M In Metal Container Facility
St. Louis, Mo.-based Anheuser-Busch plans increase production capacity at its Metal Container Corporation (MCC) facility in Arnold, an investment estimated between $70 and $80 million, to increase production and create at least 20 new jobs at the facility. The Arnold facility produces aluminum cans for Anheuser-Busch and soft drink makers. This expansion, planned for completion […]
MillerCoors Profits Up 32.5 Percent
MillerCoors LLC recorded a 32.5 percent increase in profits for the fourth quarter on growing market share for its Coors Light brand and ongoing cost savings related to the merger of Miller Brewing and Coors Brewing, reports the Denver Business Journal. SABMiller plc of London and Molson Coors Brewing Co. of Denver, Colo., the co-owners […]
