In its ongoing quest to provide companies and organizations with a voluntary solution to the urgent need to address recycling rates, the Curbside Value Partnership (CVP) has announced another addition to its sponsor list: the International Bottled Water Association (IBWA). “Just feet from the curb, Americans make decisions every day about whether or not to […]
Category: Beverage News
Posted in, Beverage News, National
Family Dollar Now Carries PepsiCo Beverage Lineup
Matthews, N.C.-based Family Dollar Stores Inc. has agreed in terms to a multi-year partnership with PepsiCo Inc. to sell its beverages in its 7,100 stores across 45 states. This multi-year partnership provides Family Dollar customers with more beverage choices, while expanding the retailer’s base of national brands. “At Family Dollar, our goal is to provide […]
Posted in, Beverage News, Marketing News, National
Mountain Dew And Friends Declare ‘This Is How We DEW’
Mountain Dew has launched a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven Mountain Dew family members—music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and […]
Posted in, Beverage News, Midwest, National, West
Lagunitas To Build Brewery In Chicago, Go National
By next year, it should be easier to get a Lagunitas India pale ale in the Windy City, and other areas of the East and Midwest. The San Francisco Business Times reports that Lagunitas Brewing Co., a craft beer brewer based in Petaluma, Calif., plans to spend up to $18 million to build a second […]
Posted in, Beverage News, National, New Products
Grey Goose Rolls Out Cherry Noir Flavored Vodka
Grey Goose® has launched its first new flavor in five years, Grey Goose Cherry Noir. Grey Goose Cherry Noir is a masterful blend of Grey Goose Vodka and the finest cherries including rare black cherries handpicked in French Basque Country. Grey Goose Cherry Noir Flavored Vodka has already caught the attention of celebrities and influencers […]
Posted in, Beverage News, Southeast
Cheerwine Coming To Virginia, Thanks To Deal With Pepsi
A distribution deal with Pepsi will bring Cheerwine to more locations in Virginia, The Charlotte Business Journal reports. Cheerwine will be available in vending machines and at soda foundations in Virginia starting May 7, thanks to the Salisbury, N.C.-based soft drink maker’s distribution deal with Pepsi. The latest expansion in distribution marks another step toward […]
Posted in, Beverage News, Midwest, New Products
New Ultra 19th Hole Light Tea & Lemonade Hits Shelves
Just in time for summer, Michelob Ultra—the superior light beer—is introducing Ultra 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic. Available nationwide for a limited time, Ultra 19th Hole is a lighter alternative to traditional flavored malt beverages that is perfectly suited for an […]
Posted in, Beverage News, National, New Products
Slap Frozen Energy Offers Chilling Addition To Market
Brain-Twist® Inc. has launched nationwide Slap Frozen Energy, an innovative and groundbreaking addition to the Slap Energy® family. As the first-ever frozen energy beverage, Slap Frozen Energy will fill a void in the already thriving energy drink market by providing consumers delicious taste, a refreshing cool-down and an invigorating “slap” of energy. Each pouch of […]