The Healthy Weight Commitment Foundation (HWCF) says that America’s top food and beverage companies have exceeded their goal of reducing 1.5 trillion calories in the marketplace in the U.S. This announcement comes three years after a 2010 commitment by the HWCF and its 16 food and beverage corporate partners to the First Lady’s Partnership for […]
Category: Beverage News
Posted in, Beverage News, National, New Products
AriZona Beverages, Shaquille O’Neal Team Up For Cream Soda Line
AriZona Beverages and Shaquille O’Neal are entering new territory with an all-natural line of cream sodas. The partnership was announced via social media on Twitter and Facebook by Shaquille O’Neal and AriZona Beverages to their combined audiences totaling nearly 14 million followers. AriZona Beverages is known for its big cans and big value, so a […]
Posted in, Beverage News, Marketing News, West
San Fran Sues Monster For Marketing To Kids Despite Alleged Health Risks
San Francisco City Attorney Dennis Herrera has filed a lawsuit against Monster Beverage Corp. for allegedly violating California law with its marketing of highly caffeinated energy drinks to children as young as 6 years old, despite scientific findings that such products may cause “significant morbidity in adolescents” from elevated blood pressure, brain seizures and severe […]
Posted in, Beverage News, National
Coca-Cola Happiness Lounge Showcases POP Materials To Capture Trends
The Coca-Cola Co. brought an extra dose of happiness to the 2013 FMI Future Connect conference in Orlando earlier this week—in the form of the “Happiness Lounge.” Ben Middleton, director of industry communications for Atlanta-based Coca-Cola, told The Shelby Report that the setup allowed the company’s sales personnel to “reinforce some of the major initiatives […]
Posted in, Beverage News, National, New Products
Life Is Good, J.M. Smucker Co. Join Forces To Create Coffee Line
Lifestyle brand Life is Good has partnered with The J.M. Smucker Co. to create a new line of Life is Good coffee to retailers throughout North America. Life is Good coffee will be available beginning in late summer. Products will include Light Hearted, a light roast ground coffee; Happy Medium, a medium roast ground coffee; […]
Posted in, Beverage News, National, New Products
Red Diamond Introduces Wright’s Mill Original Blend Coffee
Red Diamond Inc. is introducing a new product called Wright’s Mill, which will be sold in leading retailers across the country beginning this month. Available in 11.5-oz. and 21.5-oz. cans, the original blend coffee will be competitively priced, according to a company news release. “Wright’s Mill conjures up images of a robust, hearty and earthy […]
Posted in, Beverage News, Grocery News, National
Budweiser Introducing Bowtie-Shaped Can Next Month
Budweiser will introduce an original new beer can next month—a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo. The can will be available in a special 8-pack on store shelves nationwide beginning May 6. “This can is incomparable, like nothing you’ve ever seen before,” said Pat McGauley, VP of innovation for Anheuser-Busch. “The world’s […]
Posted in, Beverage News, Grocery Industry, National
Shoppers’ Belts Remain Tight Despite Economic Improvement
Even as the economy improves, 94 percent of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, according to Deloitte’s 2013 American Pantry Study. More than nine in 10 (92 percent) consumers surveyed indicate they have become more resourceful, and 86 percent say they […]