The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]
Category: Beverage News
Posted in, Beverage News, National, Perishables
Dunkin’ Donuts, WhiteWave To Introduce Dunkin’ Coffee Creamers At Grocery
Dunkin’ Donuts and WhiteWave Foods have announced a licensing agreement to introduce Dunkin’ Donuts Coffee Creamers at grocery outlets nationwide. Available in the refrigerated dairy section of select grocery outlets and club stores, Dunkin’ Donuts Coffee Creamers are made with real milk and cream as a companion for coffee. WhiteWave Foods, a leader in coffee […]
Posted in, Beverage News, Marketing News, National
Good Earth Teams With Chef Elizabeth Falkner To Roll Out Tea-Starring Recipes
Good Earth Teas Inc., maker of bold herbal tea blends, and celebrity chef Elizabeth Falkner have partnered to create an exclusive line of recipes featuring Good Earth’s tea fusions. Additionally, the brand’s Facebook fans will have the opportunity to enter the “Taste the Tea Untamed Sweepstakes” for the chance to win a culinary experience with […]
Posted in, Beverage News, National, New Products
Life Is Good Rolls Out New Coffee Line
Life is good is introducing a new line of Life is good coffees to retailers throughout North America. The coffee line, available now, provides consumers with high-quality, UTZ Certified coffees, according to The J.M. Smucker Co.-owned brand. Life is good coffees are available in three roasts and two flavors: • Light Hearted—light roast ground coffee; […]
Posted in, Beverage News, National, New Products
Samuel Adams Introduces New Spring Seasonal Beer
The brewers at Samuel Adams are ushering in the New Year with a new spring beer—Samuel Adams Cold Snap—the newest addition to the brewery’s seasonal beer collection. Brewed for spring’s transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers’ take on a Belgian-style white […]
Posted in, Beverage News, National, Suppliers
Survey: Nearly 6 In 10 Energy Drink Consumers Worry About Their Safety
As a new year begins and consumers return to work, many will be looking for an energy kick. But according to new research from Mintel, nearly six in 10 Americans (59 percent) who are current energy drink or shot users say they worry about the safety of energy drinks and energy shots. However, despite allegations […]
Posted in, Beverage News, National, Suppliers
Reily Foods Buys New England Tea & Coffee Co.
Reily Foods Co. has acquired New England Tea & Coffee Co., one of the country’s largest independent coffee roasters. Terms of the transaction were not disclosed. This transaction is not expected to change the day-to-day operations of Malden, Mass.-based New England Tea & Coffee, which will operate as New England Tea & Coffee Co. LLC, […]
Posted in, Beverage News, New Products, Southeast
Hard Rock Energy Drinks Debut In South Florida
Hard Rock Energy drinks are making their debut in South Florida. This test market is the first step in rolling out the new product by the Seminole Tribe of Florida Inc., the Tribe’s business development arm. Three flavors of Hard Rock Energy drinks will soon be available for purchase on store shelves and be available […]