This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]
Category: Beverage News
Posted in, Beverage News, National, Southeast
Sprite Brings Back Cranberry Variety For Holidays
With the beginning of the holiday season around the corner, Sprite says it is bringing back, by popular demand, Sprite Cranberry and Sprite Cranberry Zero. Sprite Cranberry and Sprite Cranberry Zero launched last year for a limited time—offering a blend of traditional Sprite and a splash of sweet and tart cranberry notes. “We listened to […]
Posted in, Beverage News, Grocery News, Midwest
Protein2o Headed To Kroger Midwest Stores This Fall
Protein2o’s line of protein-enhanced waters will be available to more consumers, thanks to a distribution deal with Kroger. Initially, Kroger stores in the Midwest will carry the high-protein, low-calorie water that contains 30 percent of the RDA of protein but without the high calories and fat that many protein shakes and specialty energy drinks contain, […]
Posted in, Beverage News, National, New Products
Hot Peanut Butter Drink, Peanut Hottie, Debuting
Peanut Hottie, the first instant hot peanut butter drink, is rolling out at Walmart stores nationwide. Like instant hot cocoa, Peanut Hottie is a powder that is simply dissolved in hot water, but with a peanut butter flavor and aroma. At 83 calories per cup, Peanut Hottie is caffeine free, suitable for vegetarians and contains no artificial […]
Posted in, Beverage News, Grocery News, National
Two Pepsi Brand Beverages Take Top Spots In Latest Shelf Score Report
Instant.ly, the world’s first on-demand consumer insights platform, has unveiled the August results of Instant.ly Shelf Score, which focused on recently introduced non-alcoholic beverages. Instant.ly Shelf Score is an index measuring consumer intent to purchase new consumer packaged goods (CPG) products. Shelf Score evaluates and ranks 10 of the most appealing products based on overall […]
Posted in, Beverage News, National, Suppliers
Coca-Cola, Monster ‘Swapping’ Some Brands
The Coca-Cola Co. and Monster Beverage Corp. have entered into definitive agreements for a long-term strategic partnership that is expected to accelerate growth for both companies in the fast-growing, global energy drink category. The deal involves the companies “swapping,” or transferring, some brands. The companies say the new, innovative partnership leverages the respective strengths of […]
Posted in, Beverage News, National, New Products
Uncle Si Of ‘Duck Dynasty’ Rolls Out Iced Tea Line At Retail
Four flavors of Uncle Si’s Iced Tea are now available at retail in more than 18 states across the country. Consumers can choose from all-natural Sweet, Un-Sweet, Peach and Half & Half (half iced tea/half lemonade) flavors of the beverage made popular by “Uncle” Si Robertson of A&E’s “Duck Dynasty” fame. Developed and produced by […]
Posted in, Beverage News, Executive News, National
Kadison Named MilkPEP CEO
The Milk Processor Education Program (MilkPEP) board of directors has appointed Julia Kadison CEO. Kadison previously held the position of interim CEO/VP of marketing for MilkPEP. “The dairy industry is in a state of transition, and I’m thrilled that we have Julia Kadison to lead MilkPEP through this evolution,” said Jay Bryant, CEO of the […]